Marketing Operations

• Lead the Directors of Capital Management, Marketing Operations, and Innovation & System Design and their broader teams
• Own marketing financials, including budget planning, deployment, tracking, invoice and MA oversight, and accruals
• Partner with Finance to maintain transparent, defensible spending aligned with enterprise priorities
• Oversee marketing capability building, agency management, and process design
• Lead cross-functional partner management across legal, supply, risk, and compliance
• Define and advance GEICO's marketing operating system
• Champion agentic system design and AI transformation
• Set the tooling approach and broader technology and product relationship
• Translate technology, workflows, and AI capabilities into practical marketing applications
• Build, lead, and develop three Directors and their organizations
• Represent Marketing Operations & Transformation in executive forums
• Establish shared standards and operating cadences across the function
• Own the marketing operating system as a product and drive its continued investment and evolution

Senior Director, Marketing Operations – Transformation

• Own the Customer.io CRM data foundation, including objects, attributes, events, and identifiers
• Design and maintain data pipelines, schemas, event contracts, and data freshness requirements with Engineering and Data
• Implement monitoring and alerting for stale, missing, or malformed data
• Build modular, reusable, and understandable journeys, triggers, and segments
• Establish naming conventions, versioning, documentation, and deprecation routines
• Design the platform for scale, including volume, throughput, rate limits, and platform constraints
• Structure a shared platform for multiple products and brands while balancing consistency and autonomy
• Own global frequency capping, priority rules, and suppression logic
• Translate Marketing and Commercial objectives into data, segmentation, and workflow architecture
• Own and communicate the CRM platform roadmap
• Create templates, reusable components, documented segments, guardrails, and enablement materials
• Train marketing teams and maintain practical documentation
• Identify automation opportunities and evaluate AI for content generation, send-time and channel optimization, segmentation, anomaly detection, and QA
• Apply data minimization, least-privilege access, retention rules, consent, opt-out, and preference models
• Support GDPR, access reviews, vendor risk management, audit evidence, and jurisdictional compliance
• Own QA processes, test sends, seed lists, rendering checks, link validation, and pre-send review
• Manage email deliverability, including SPF, DKIM, DMARC, warm-up, list hygiene, bounces, and complaints
• Define approval gates, no-send windows, rollback procedures, and incident response
• Own experimentation design, holdout groups, and performance reporting with Data

Marketing Technology Manager, CRM Platform

• Administer the HubSpot CRM and integrate tools including Default, Lemlist, LinkedIn Sales Navigator, and Fireflies
• Build and define lead-routing and attribution processes so leads are attributed to the correct campaigns and UTMs and routed to the right representatives
• Partner with Demand Generation to define lead lifecycle, audience segmentation, and email hygiene best practices
• Improve the HubSpot campaign model so field marketing and demand generation can demonstrate ROI
• Build and maintain dashboards and reporting cadences covering pipeline generation, channel performance, funnel conversion, and marketing-sourced and marketing-influenced revenue
• Identify opportunities to automate and redesign workflows using improved systems design and AI
• Document systems and enable the organization to self-serve
• Scale lifecycle, campaign creation, attribution, and reporting for a growing marketing and revenue organization
• Build marketing operations infrastructure from 0 to 1 and work closely with stakeholders

Marketing Operations jobs in New York

Senior Director, Marketing Operations – Transformation

Marketing Technology Manager, CRM Platform

Marketing Ops Manager