Marketing Operations

• Manage technology-related projects end to end, including requirements, timelines, progress tracking, and improvements
• Manage the WordPress-based LMS and LearnDash, including users, courses, email flows, imports, features, configuration, and troubleshooting
• Support Salesforce and Salesforce Marketing Cloud, including journeys, landing pages, lead magnets, issue resolution, escalation, and follow-up
• Design and implement integrations and data flows between the LMS, CRM, Marketing Cloud, and Power BI
• Review data integrity, execute queries, and build reports and extracts for non-technical stakeholders
• Provide technical website support
• Help align the LMS environment with IT and security standards
• Build, test, and launch email and lifecycle campaigns, including segmentation, A/B testing, scheduling, and deliverability
• Build landing pages and forms, ensuring lead routing, field mapping, deduplication, and follow-up automation
• Own tracking and attribution using GA4, Google Tag Manager, conversion pixels, and UTM taxonomy
• Design lifecycle and retention automations connecting LMS events to CRM and Marketing Cloud triggers
• Own the marketing technology stack, integrations, consent management, cookie compliance, and data handling
• Apply AI to marketing through copy and creative variants, localization, performance summaries, and audience insights
• Translate business needs into technical specifications and serve as stakeholder liaison
• Write technical specifications, replicate scenarios, and conduct QA and production testing
• Maintain operations manuals and technical documentation
• Lead cross-functional initiatives from scoping through launch, including catalog builds, redesigns, expansions, and migrations
• Prototype and build AI-powered solutions, scripts, assistants, and low-code automations
• Evaluate emerging AI tools and own AI initiatives through production rollout
• Use AI in compliance with confidentiality and data-security standards

Tech and Marketing Operations Specialist

• Maintain data quality through deduplication, normalization, and ongoing hygiene
• Build and manage audience segments and lead management processes
• Support lead scoring, routing, and lifecycle administration
• Monitor marketing systems and integration health
• Maintain data flows between Marketo, Salesforce, Demandbase, and related platforms
• Identify and resolve sync issues and data discrepancies
• Build dashboards and reports for funnel, pipeline, engagement, and data quality metrics
• Provide regular performance insights and analysis
• Support attribution and marketing impact reporting
• Document processes and support user enablement
• Partner with Marketing, Sales, and RevOps stakeholders
• Build, test, and deploy campaigns, forms, and nurture programs

Marketing Automation Specialist

• Turn the GTM strategy and ICP into concrete marketing activities
• Use AI tools and automation to plan, create, personalise, and scale marketing content across channels
• Analyse marketing performance using quantitative and qualitative data to understand business results
• Support B2B marketing across organic, paid, social, PR, events, and other relevant channels
• Continuously test and optimise marketing activities based on performance data, audience insights, and business priorities
• Work with the internal AI-powered marketing system and help develop and refine its use

Marketing Operations jobs in Poland

Tech and Marketing Operations Specialist

Marketing Automation Specialist

AI Marketing Automation Specialist