Marketing Operations

• Manage the backend creation of marketing automation including lists, forms, automated workflows, HTML email and drip programs using MCAE
• Work with MCAE, Salesforce, Zapier, Google Tag Manager, Stripo, and AI platforms including Claude, Gemini and Lovable
• Provide frequent, accurate updates to the database to maintain data hygiene
• Create marketing reports and dashboards to illustrate impact on demand generation campaigns
• Support demand generation activities, such as uploading third-party lists
• Provide guidance on maximising available MarTech tools for brand teams
• Monitor for issues and populate missing information within the database
• Connect systems using integration/middleware tools
• Help investigate adoption of new MarTech platforms
• Understand each brand's business and go-to-market strategy
• Partner with marketers and salespeople across LTG businesses to bring commercial strategies to life

Marketing Operations Specialist

• Own the weekly marketing dashboard and Monday report covering spend, cost per call, opt-in rate, return on ad spend, win rate per writer and ads launched
• Reconcile marketing data across ad platforms, Hyros and the CRM
• Prepare monthly summaries by funnel stage
• Build and maintain the ClickUp marketing production pipeline, statuses, dashboards, templates and Slack intake
• Create written procedures, naming conventions and an organized asset library
• Apply compliance and QA checklists to every ad and email before review
• Maintain a log of what launched, where and when
• Build landing page variants and funnel pages in GoHighLevel or ClickFunnels
• Build email sequences and automations in ActiveCampaign
• Set up split tests from copywriter text and Head of Growth briefs
• Manage the video editor pool, including meetings, briefs, turnaround and revision targets, onboarding, applicant screening and bonus tracking
• Keep deliverables and deadlines visible and on track for the Head of Growth
• Book recording sessions, manage the meeting calendar, onboard starters and manage tool access and subscriptions
• Automate repeatable reporting, QA, procedure-drafting and data-reconciliation processes

• Manage and optimise marketing operations processes supporting campaign planning, measurement, reporting, and continuous improvement across global markets
• Assess marketing operations processes and technologies, identify gaps and opportunities, and implement scalable improvements
• Own and maintain HubSpot marketing automation workflows, lead lifecycle processes, segmentation, scoring, nurture programs, and campaign operations
• Drive adoption and optimisation of HubSpot capabilities
• Enhance HubSpot-Salesforce integrations, data quality, reporting integrity, and sales and marketing alignment
• Manage database quality, reporting accuracy, and system administration
• Develop and enforce data quality, governance, compliance, and operational consistency guidelines
• Build dashboards and reports measuring campaign performance, funnel conversion, pipeline contribution, and marketing effectiveness
• Develop attribution models, campaign tracking standards, and funnel reporting frameworks
• Support global teams with scalable processes adapted to regional requirements
• Advise Marketing, Sales, and Revenue Operations stakeholders on lead management, attribution, lifecycle design, and marketing operations standards
• Translate business goals into operational plans and measurable outcomes
• Improve efficiency through automation, process design, documentation, and technology enhancements
• Troubleshoot platform issues, monitor system health, and ensure smooth execution of integrated marketing programs
• Report to the Global Director of Revenue Operations

Marketing Operations jobs in United Kingdom

Marketing Operations Specialist

Marketing Operations Specialist

Senior Marketing Operations Manager