Performance Marketing

• Own the strategic direction, growth plans, and commercial success of key paid search categories
• Develop and execute short-term and long-term growth strategies aligned with business objectives
• Build category roadmaps balancing immediate performance opportunities with long-term capability development
• Identify, prioritize, and champion high-impact initiatives
• Act as subject matter expert for owned categories and identify market trends, opportunities, and risks
• Influence performance beyond directly owned accounts through thought leadership and cross-category initiatives
• Evaluate industry trends, platform developments, and product innovations
• Own category performance, including revenue, profitability, volume, efficiency, and growth targets
• Drive category growth through data-driven decisions and resource allocation
• Develop forecasting models and growth plans
• Analyze performance trends, identify root causes of variance, and communicate recommendations
• Conduct business reviews and account audits
• Identify optimization opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
• Design and own testing frameworks for strategic category growth
• Scale innovative PPC tactics, automation, audience expansion strategies, and emerging platform capabilities
• Drive experimentation from conception through implementation and evaluation
• Partner with publishers and platform representatives on beta programs and new capabilities
• Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
• Present performance, growth strategies, recommendations, and insights to senior stakeholders
• Serve as a strategic advisor and thought leader within Performance Marketing

Paid Search Strategist

• Manage, monitor, and optimize high-budget native campaigns across Taboola, Outbrain, Microsoft and MediaGo
• Achieve campaign performance targets and support the Native team’s growth goals
• Launch new campaigns across products and partners
• Monitor campaign performance, identify trends, and implement optimizations to maximize ROI and meet KPIs
• Analyze campaign data and generate actionable insights for future strategies
• Collaborate with creative and publishing teams to develop and iterate copy, ads, angles, and advertorials
• Work with CRO, Digital Experience, and Product teams to drive performance improvements
• Test targeting, bidding, creative, and audience strategies
• Provide performance reports to stakeholders
• Liaise with internal teams and manage cross-team initiatives
• Work with platform and publisher partners to identify opportunities and meet campaign goals
• Stay current with platform policies and ensure campaign compliance
• Report to the Native Lead

Native Campaign Manager

• Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms
• Own channel performance, achieve targets, and explain variances to leadership and stakeholders
• Develop and execute PPC strategies covering keywords, audiences, campaign structure, targeting, and display networks
• Define and execute short-term and long-term strategies
• Provide campaign optimization and audience growth recommendations
• Guide team members on tactics and approaches supporting commercial priorities
• Build and manage testing roadmaps and scale successful experiments
• Use data-driven insights to identify opportunities and optimize performance
• Generate innovative ideas to challenge existing best practices
• Monitor search engine updates and PPC industry trends
• Collaborate with Business Development, Product, Data, Engineering, Compliance, and Finance teams
• Lead key category accounts and own performance marketing initiatives
• Grow assigned verticals and own high-impact projects
• Deliver data-driven insights and recommendations
• Refine new campaign techniques and balance short-term commercial work with long-term capability development

SEM Campaign Manager

• Own ABM strategy for Brandlight’s priority enterprise accounts, including account selection, segmentation, tiering, and prioritization
• Design and execute 1:1, 1-to-many, and scalable account-based programs
• Map buying groups across executives, champions, users, influencers, and decision-makers
• Build multi-threaded engagement strategies
• Partner with Sales on joint account plans, engagement strategies, next-best actions, and coordinated plays
• Use intent signals, engagement, company initiatives, leadership changes, and other triggers to determine account activation
• Develop account-specific messaging, offers, and campaign concepts with Product Marketing and Content
• Partner with Growth Marketing and Field Marketing across paid, digital, events, executive programs, and other channels
• Work with GTM Engineering to turn account intelligence and signals into scalable workflows, alerts, and personalized actions
• Measure performance from target accounts through buying-group engagement, qualified meetings, opportunities, and pipeline
• Continuously test plays, messaging, offers, signals, and personalization
• Use AI to improve research, campaign development, analysis, and execution

Performance Marketing jobs in Israel

Paid Search Strategist

Native Campaign Manager

SEM Campaign Manager

Demand Generation – ABM Lead