Performance Marketing

• Conduct comprehensive keyword research and analysis to identify high-performing keywords
• Create, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads
• Develop ad copy and landing page strategies to improve relevance and quality score
• Monitor and control advertising budgets to ensure optimal ROI
• Analyze campaign performance using tools like Google Analytics and provide actionable insights
• Implement A/B testing methodologies to optimize ad creative and landing pages
• Stay updated on industry trends and competitor strategies to propose new ideas
• Collaborate with cross-functional teams to align advertising efforts with overall marketing strategies

Paid Search Specialist

• Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager
• Manage campaign structures, targeting, bids, budgets, and creative assets
• Monitor pacing and performance daily and execute proactive optimizations
• Analyze campaign results using platform analytics, search trends, auction signals, creative performance, and ecommerce data
• Prepare recurring performance updates covering performance changes, optimizations, and next steps
• Execute and document structured A/B tests across audiences, keywords, bidding strategies, formats, and placements
• Partner with brand and creative teams on creative fatigue, asset needs, and channel-performance feedback
• Troubleshoot ad disapprovals, account flags, and platform support cases
• Use Triple Whale, platform automation, and AI workflows to streamline reporting and campaign optimizations while validating source data
• Report directly to the Performance Media Marketing Manager

Digital Media Planner – Paid Media, Performance Marketing

• Plan, launch, manage, and optimise paid media campaigns across Meta and other relevant advertising platforms.
• Manage campaigns across Facebook and Instagram using Meta Ads Manager.
• Manage or support Google Ads campaigns across Search, Display, YouTube, or Performance Max where applicable.
• Monitor campaign performance against ROAS, CPA, CPL, CTR, CPC, and conversion rates.
• Analyse campaign data to identify opportunities for optimisation and scaling.
• Conduct audience, creative, placement, and bidding tests.
• Develop and execute A/B testing strategies across creatives, audiences, landing pages, and campaign structures.
• Manage advertising budgets and allocate spend based on performance.
• Collaborate with creative and marketing teams to develop ad concepts and messaging.
• Identify underperforming campaigns and implement data-driven improvements.
• Produce performance reports and communicate insights, results, and recommendations.
• Stay current with advertising platform changes, emerging trends, and paid media best practices.

Performance Marketing jobs in Peru

Paid Search Specialist

Digital Media Planner – Paid Media, Performance Marketing

Media Buyer – Meta, Google Ads