Performance Marketing

• Own email campaign strategy and execution supporting the consumables sales organization
• Build, launch, and manage Salesforce-based campaigns and outreach cadences that drive consumables revenue from the existing install base
• Partner with consumables sales managers and representatives to plan campaign calendars and align messaging and timing with selling priorities
• Hand off warm leads and opportunities to sales representatives for follow-up
• Develop talking points and call scripts for campaign-driven leads
• Work with product managers, e-commerce, and marketing teams to align campaign strategy with product priorities and go-to-market plans
• Build segmented target lists using Salesforce data by region, product line, and reorder timing
• Design and refine multi-touch outreach cadences combining automated email and sales follow-up
• Use AI-powered tools to generate and personalize campaign content, subject lines, messaging variants, and sales talking points
• Build and maintain campaign performance dashboards and reports
• Share campaign results and recommendations with inside sales leadership and product management
• Improve campaign workflows, templates, and automation
• Design and run campaigns driving consumables traffic and sales to the e-commerce platform

Demand Generation Specialist

• Drive the end-to-end creative production process for UA ads across Meta, TikTok and Google, from brief to final assets, for several products
• Translate data-backed ideas into clear briefs that empower controlled initiative and creativity
• Deliver clear, reasoned feedback using references
• Communicate the rationale behind changes to persuade and inspire executors
• Contribute to creative strategy using market analysis tools and internal UA reports
• Maintain a library of creative best practices
• Provide freelancers and external agencies with clear guidelines
• Partner with UA to translate performance needs into briefs, hypotheses, and creative testing plans
• Collaborate with designers, editors, and AI teams to deliver assets efficiently and at scale
• Align priorities and timelines with stakeholders to ensure smooth production and fast iteration loops

Creative Producer – Performance Marketing

• Launch, manage, and optimize Google Paid Search campaigns worldwide.
• Plan and run YouTube Brand Awareness campaigns, including Brand Lift Studies.
• Manage large-scale Google Ads account structures with a high volume of Search campaigns.
• Build and optimize acquisition across web, app, web-to-app, and quiz funnels.
• Launch Search campaigns for mobile applications and ensure correct tracking and attribution.
• Work with AppsFlyer raw data, including keyword IDs and campaign-level attribution.
• Maintain clear campaign naming, tagging, and tracking structures.
• Analyze performance across the full acquisition funnel and continuously identify optimization opportunities.
• Automate campaign management and reporting using Google Ads Editor, Google Sheets, and AI tools such as Claude MCP.
• Potentially expand into Performance Max, Display, and Demand Gen campaigns.

Middle Media Buyer, Google Ads

• Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies
• Allocate spend across high-intent search, Performance Max, and Demand Gen channels
• Structure and refine Branded and Non-Branded search campaigns for relevance, quality scores, and efficiency
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
• Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
• Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
• Report to Tyler Rogers

Performance Marketing jobs in Poland

Demand Generation Specialist

Creative Producer – Performance Marketing

Middle Media Buyer, Google Ads

Paid Search Manager