Performance Marketing

• Manage and scale paid social campaigns to ensure client open days are consistently at full capacity
• Maintain and optimize CPL (Cost Per Lead) within agreed-upon target ranges
• Monitor and improve the Lead-to-Booking rate through constant funnel analysis
• Conduct ongoing competitive research to ensure clients remain leaders in their local markets
• Develop and test new creative concepts in collaboration with content creators
• Continuously evolve and A/B test landing pages to maximize conversion performance
• Provide detailed monthly reporting documenting meaningful optimizations and strategic shifts
• Utilize Anytrack for server-side tracking to ensure data accuracy and attribution
• Connect high-performing professionals with global companies across the UK, US, Canada, Europe, and Australia through remote client placements

Performance Ads Manager

• Launch, manage, and scale user acquisition campaigns across digital channels, with a focus on DSPs
• Manage campaigns across AppLovin, Appier, Liftoff, Unity, Meta Ads, Google Ads, ASA, TikTok, and similar platforms
• Analyze campaign performance and identify optimization opportunities
• Run structured tests to improve efficiency and impact
• Use AI tools and automation for reporting and bulk campaign changes
• Provide actionable ad-performance and user-behavior insights to the creative team
• Identify measurement gaps and collaborate with product, web, and analytics teams to improve tracking and attribution
• Support scalable workflows, including naming conventions, tracking setup, reporting, and knowledge documentation
• Monitor MarTech and AI trends and introduce useful tools or features
• Collaborate with creative, product, and analytics teammates on growth strategies

Performance Marketing Manager

• Participar junto al responsable directo en la definición de la estrategia de medios pagados para marcas en España y Portugal
• Ejecutar y gestionar campañas de SEM y Paid Social
• Optimizar continuamente las campañas y proponer acciones de mejora
• Monitorizar campañas y KPIs, identificando desviaciones y oportunidades
• Elaborar y mantener informes de seguimiento
• Identificar oportunidades para mejorar el rendimiento de los canales de pago
• Mantenerse actualizado sobre plataformas publicitarias y entorno digital
• Coordinarse con stakeholders internos y externos
• Trabajar como Implant junto a uno de los principales clientes en sus oficinas de Málaga

Junior Paid Media

• Support day-to-day execution of marketing activities
• Build and launch webinar events and registration flows in Zoom
• Create landing pages and forms in HubSpot
• Create, A/B test, schedule, and send promotional, reminder, and follow-up emails
• Prepare and schedule LinkedIn posts
• Produce visual assets in Canva following brand guidelines
• Maintain campaign checklists and calendars
• Create marketing assets in English and assist with French, Spanish, and Italian localisation
• Analyse HubSpot reports and optimise the prospect nurturing programme
• Optimise Google, Microsoft, ChatGPT, and LinkedIn ad campaigns with an agency
• Coordinate event visuals, production timelines, briefs, promotional assets, invite lists, lead uploads, follow-up workflows, and sales tracking
• Operationalise partner campaigns and prepare partner kits
• Identify repetitive tasks and pilot AI/automation solutions
• Document standard operating procedures

Demand Generation Operations Assistant – Internship

• Definir la estrategia de medios de pago (SEM, Paid Social, Display y Programática) para cada mercado objetivo junto con la marketing manager
• Distribuir y gestionar el presupuesto publicitario para maximizar el ROI
• Crear, configurar y optimizar campañas en Google Ads, Meta Ads, LinkedIn Ads y otras plataformas de pago
• Realizar pruebas A/B de creatividades, audiencias y pujas
• Hacer seguimiento de KPIs como CPA, CPC, CTR, ROAS y CAC
• Elaborar informes con recomendaciones accionables
• Trabajar con Google Analytics 4, Google Tag Manager y paneles de datos para medir y atribuir conversiones
• Colaborar en la mejora de landing pages y embudos de conversión
• Optimizar contenidos y campañas para motores de respuesta con IA como Google AI Overviews, ChatGPT y Perplexity
• Monitorizar la presencia de la marca en respuestas generadas por IA e iterar la estrategia
• Coordinar con diferentes equipos para asegurar la coherencia del mensaje y la marca en todas las campañas

Paid Media Specialist

• Own the paid acquisition engine
• Manage Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen from strategy and structure through daily optimization
• Build and scale campaigns for the full course portfolio and new course launches
• Manage budgets and bidding against CPL and cost-per-enrollment targets
• Ensure conversion tracking, offline conversion imports, and attribution support optimization for real enrollments
• Collaborate with external agency partners and Google representatives
• Plan, launch, and optimize Meta campaigns for prospecting and retargeting
• Brief, test, and iterate ad creatives with design and content teams
• Identify, test, and evaluate emerging channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit
• Run a structured testing roadmap across channels, audiences, landing pages, and creatives
• Track, analyze, and report paid performance from impression to enrollment
• Use HubSpot to connect ad spend to lead quality and enrollment outcomes
• Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
• Collaborate with SEO, content, CRO, and program teams on paid strategy and campaign activity

Senior Performance Marketing Manager, Spain

• Own the paid acquisition engine for WBS CODING SCHOOL
• Manage Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen end-to-end
• Build and scale campaigns across the full course portfolio and new course launches
• Manage budgets and bidding strategies against CPL and cost-per-enrollment targets
• Ensure conversion tracking, offline conversion imports, and attribution are correctly configured
• Collaborate with external agency partners and Google representatives
• Plan, launch, and optimize Meta campaigns across prospecting and retargeting
• Brief, test, and iterate ad creatives with design and content teams
• Identify, test, and evaluate emerging channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit
• Run a structured testing roadmap across channels, audiences, landing pages, and creatives
• Track, analyze, and report on paid performance from impression to enrollment
• Use HubSpot to connect ad spend with lead quality and enrollment outcomes
• Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
• Coordinate paid strategy with SEO, content, CRO, and program teams

Senior Performance Marketing Manager

• Own Google Ads accounts end-to-end across Search, Performance Max, YouTube, and Demand Gen
• Build and scale campaigns for the full course portfolio, including new course launches
• Manage budgets and bidding strategies against CPL and cost-per-enrollment targets
• Ensure conversion tracking, offline conversion imports, and attribution are correctly configured
• Collaborate with external agency partners and Google representatives
• Plan, launch, and optimize Meta campaigns across prospecting and retargeting
• Brief, test, and iterate ad creatives with design and content teams
• Identify, test, and evaluate emerging paid channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit
• Run a structured testing roadmap across channels, audiences, landing pages, and creatives
• Track, analyze, and report on paid performance from impression to enrollment
• Use HubSpot to connect ad spend with lead quality and enrollment outcomes
• Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
• Coordinate with SEO, content, CRO, program, and Admissions teams
• Translate performance data into recommendations for management and share learnings with the wider team

• Develop and implement performance marketing strategies across various digital platforms
• Analyze campaign performance and optimize to achieve maximum ROI
• Collaborate with cross-functional teams to align marketing efforts with business goals
• Manage budgets and ensure efficient allocation of resources
• Conduct market research to identify new opportunities and trends
• Prepare and present detailed reports on campaign performance to stakeholders

• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage and fine-tune automated tROAS and Maximize Conversion Value bidding strategies
• Allocate spend across high-intent search, Performance Max, and Demand Gen channels
• Structure and refine branded and non-branded search campaigns
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail
• Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
• Deliver weekly and monthly reports covering spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership

Performance Marketing jobs in Spain

Performance Ads Manager

Performance Marketing Manager

Junior Paid Media

Demand Generation Operations Assistant – Internship

Paid Media Specialist

Senior Performance Marketing Manager, Spain

Senior Performance Marketing Manager

Senior Performance Marketing Manager

Performance Marketing Manager

Paid Search Manager