Product Marketing

• Own end-to-end analysis for an assigned GTM domain such as Sales, Strategy, RevOps, Marketing, or Deal Desk
• Translate ambiguous business questions into a clear analytical plan
• Pull, transform, and visualize data using SQL, dbt, and Looker/Omni/Sigma
• Recommend data-driven insights and next steps
• Partner directly with revenue stakeholders on recurring and ad hoc data questions
• Investigate root causes behind metric shifts
• Maintain and troubleshoot existing dashboards and reports
• Document analytical logic and definitions
• Mentor Level 2 analysts on query writing and analytical approach
• Use Claude and other AI tools to accelerate query development and analysis
• Define dashboard logic and requirements for the central data team when appropriate

Senior Analyst, GTM Analytics

• Translate ambiguous, often verbal requests from senior stakeholders into a scoped analytical plan in real time
• Build and maintain complex models combining statistical and financial methods, including pipeline coverage, quota simulation, and forecast accuracy
• Deliver fast, directionally-correct analysis under time pressure, then refine it to full rigor when warranted
• Represent the team's analytical judgment in meetings with VP+ stakeholders without requiring the manager's involvement
• Reframe stakeholder questions when the request does not match the underlying business problem
• Review and unblock analytical work from Level 2 and Level 3 team members
• Triage incoming requests and route them appropriately across the team
• Own end-to-end delivery of strategic, cross-functional analyses, such as account matching strategy and end-of-quarter deal pattern analysis
• Apply statistical methods including regression, confidence intervals, and cohort analysis
• Collaborate with Finance analysts to keep GTM models consistent with Finance's revenue and forecasting definitions
• Shape dashboard requirements and propose logic for the central data team to build when dashboards are needed

Principal Analyst, GTM Analytics

• Own the end-to-end marketing plan and execution for each product feature
• Align launch plans with commercial teams
• Drive channel plans across website, social, paid, and lifecycle channels
• Craft and set up emails, in-product messages, and Loom-style demo videos
• Update onboarding materials, including product tours, emails, and the Onboarding Center
• Run the monthly product newsletter
• Partner on product content for major events such as the annual spring release, Travel Innovation Summit, and Operator Innovation Day
• Monitor feature adoption after launch, identify stalled features, and determine fixes
• Partner on the annual product webinar calendar and host live product webinars
• Bring product managers, designers, engineers, and account managers into webinar presentations
• Run promotional campaigns for existing features needing an adoption boost
• Localize content into Spanish when required

Product Marketing jobs in Costa Rica

Senior Analyst, GTM Analytics

Principal Analyst, GTM Analytics

Product Marketing Manager