Product Marketing

• Shape how the market sees Genesys by connecting Agentic Orchestration for CX to customer outcomes
• Partner with product and executive leaders on AI vision and thought leadership
• Lead product launches and go-to-market strategies, translating technical capabilities into use cases, business value, and customer adoption
• Create executive narratives, product keynotes, and flagship event content
• Drive customer growth marketing through segmentation, messaging, and programs supporting AI adoption and expansion
• Turn measurable customer outcomes into proof points for customers, analysts, and industry audiences
• Build and inspire a global team across product marketing, executive messaging, and customer growth
• Work closely with product and engineering leaders to influence innovation commercialization and translate technology into business outcomes
• Report to the SVP, Product Marketing and operate within the GM, Head of Product’s organization

VP, Product Marketing

• Develop and execute go-to-market strategies for priority athenaOne initiatives
• Translate business objectives, customer needs, and market opportunities into clear plans and deliverables
• Partner across Product, Marketing, Sales, and other teams to drive cross-functional GTM execution
• Align stakeholders on objectives, timelines, messaging, and responsibilities
• Support an always-on athenaOne GTM approach that builds sustained market understanding and demand
• Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and action
• Develop messaging, sales presentations, one-pagers, and other core collateral
• Connect product stories across Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product areas into a cohesive athenaOne narrative
• Maintain understanding of product innovation across the athenaOne portfolio
• Reflect priority features and capabilities in portfolio messaging and GTM strategies
• Collaborate with Sales Enablement and marketing teams to create commercial resources and programs
• Collaborate with Customer Advocacy and CSM teams to develop year one customer and boomerang stories
• Analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance
• Conduct targeted research and analysis across the buyer journey
• Establish feedback loops with Sales and commercial stakeholders
• Support recurring commercial performance reviews and retrospectives
• Deploy triannual release messaging updates across market-facing endpoints and sales assets

Product Marketing Manager

• Lead the Life, Health & Annuities Product Marketing function for USAA Life Insurance Company
• Set the vision, strategy, operating model, and priorities for life insurance, annuities, health, Medicare, and supplemental protection products
• Develop and execute integrated product marketing strategies across the customer lifecycle
• Drive product adoption, member relationships, customer acquisition, engagement, conversion, retention, and cross-sell
• Partner with Product, Distribution, Sales, Analytics, Digital, Risk, Compliance, and Enterprise Marketing leaders
• Own customer segmentation, positioning, messaging, value propositions, and portfolio marketing strategies
• Lead go-to-market planning and execution for launches, enhancements, pricing initiatives, and strategic growth programs
• Translate complex insurance, health, retirement, and income-planning products into customer-centric experiences and marketing programs
• Optimize marketing investments, customer journeys, and funnel effectiveness with Digital Growth, Media, Content, and Digital Experience teams
• Use customer insights, market research, competitive intelligence, and performance analytics to identify opportunities and prioritize investments
• Manage significant marketing investments and resources while maintaining marketing ROI
• Champion innovation, experimentation, continuous improvement, data-driven decisions, and test-and-learn methodologies
• Build, lead, and develop a high-performing product marketing team
• Ensure marketing activities comply with regulatory, risk, legal, and governance requirements
• Serve as a visible member of the Life Company Marketing leadership team and shape enterprise growth priorities
• Manage the fully digital-first marketing lifecycle, including research, planning, direct response marketing, agency management, creative development, compliant execution, analytics, optimization, and performance management
• Develop marketing plans and campaigns for existing-member relationship deepening and new-member acquisition
• Allocate large marketing budgets across products and channels to deliver sustainable growth at efficient CPAs
• Lead digital acquisition experience and adoption of new ways of working
• Provide thought leadership on the external digital space and maintain an external partner network
• Attract, develop, expand, and retain high-performing marketing professionals through coaching and training
• Identify, measure, monitor, and control risks associated with business activities

Product Marketing jobs in North Carolina

VP, Product Marketing

Product Marketing Manager

AVP, Product Marketing – Life, Health & Annuities