Product Marketing

• Own the narrative arc for the entire Sales Cloud portfolio
• Develop, evolve, and pressure-test messaging against customer reality, competitive dynamics, and business strategy
• Own and elevate the executive voice across high-impact forums
• Lead end-to-end development of keynotes for Dreamforce, World Tours, flagship events, and company-wide gatherings
• Develop narrative structures, slides, scripts, demos, and speaker coaching
• Scale the core narrative externally to establish category leadership in CRM and revenue intelligence markets
• Build and activate customer advocacy across events, case studies, social, and media
• Cultivate relationships with analysts, influencers, and industry voices
• Serve as storytelling lead across the broader product marketing team
• Develop pitch decks, messaging and positioning frameworks, customer success stories, event content, and enablement materials
• Partner with Sales Cloud leadership, Product Management, and Product Marketers on messaging activation
• Support major product launches and go-to-market strategies
• Monitor market trends, competitive landscapes, and customer insights
• Manage complex, multi-stakeholder projects and deliver high-quality output on deadline

Senior Director, Sales Cloud, Product Marketing

• Define positioning and messaging across products, bundles, audiences, and lifecycle stages
• Own Product Marketing’s commercialization strategy and contribute to the integrated company go-to-market plan
• Partner on pricing and packaging through customer research, value insights, packaging recommendations, and ROI narratives
• Own Voice of Customer and market intelligence, including customer discovery, win/loss analysis, buyer sentiment, competitive movement, adoption data, and field feedback
• Establish a repeatable competitive intelligence program for customer-facing teams and leadership
• Own launch strategy and go-to-market readiness for new products, significant releases, and portfolio changes
• Define launch audiences, value propositions, messaging, offers, enablement requirements, adoption plans, and success measures
• Build repeatable launch discipline and coordinate execution across Product, Growth Marketing, Brand and Content, Sales, and Customer Success
• Measure adoption and commercial performance after launch and improve subsequent execution
• Build the enablement system with messaging, demos, tools, competitive intelligence, and launch support
• Own product and sales training, including value articulation, discovery support, use cases, objection handling, and competitive positioning
• Establish seller proficiency expectations and assess training effectiveness
• Own marketing strategy for customer adoption, upsell, cross-sell, and advocacy
• Define expansion segments, use cases, triggers, offers, messaging, and campaign plans
• Build customer education, communications, references, and advocacy programs
• Establish the Product Marketing function, then sequence hiring of a Product Marketing Manager and Customer Marketing Manager
• Set priorities and standards for research, messaging, launches, enablement, and expansion programs
• Embed practical AI workflows across research, competitive intelligence, analysis, message development, and enablement
• Communicate recommendations clearly and hold cross-functional teams to launch and commercial commitments

Director, Product Marketing

• Support Veracity's suite of sales-assisted programs, starting with product liability risks including nutraceuticals, cannabis, and beauty/cosmetics, while developing restaurant and medspa segments
• Support Veracity's in-house agency and its sales-assisted quoting and binding process for higher-complexity programs requiring producer-level expertise
• Ensure the agency has positioning, competitive intelligence, and enablement resources to generate and qualify leads and convert quotes into bound policies
• Serve as product marketing's primary liaison to agency leadership on program performance and pipeline health
• Conduct market research on regulatory shifts, underwriting appetite changes, and competitive positioning
• Monitor competitor offerings, pricing structures, and coverage terms and translate findings into positioning guidance
• Partner with underwriting and program stakeholders to maintain current knowledge of program features, exclusions, and appetite shifts
• Build and maintain positioning briefs, objection handling guides, competitive battlecards, and program guidelines
• Identify enablement gaps and prioritize resources based on pipeline impact
• Train and support agency producers on program launches, coverage changes, and positioning updates
• Report on quote-to-bind performance by sub-program and analyze wins and losses
• Build and maintain the lead scoring framework with sales agents and the CRM administrator
• Track producer adoption of enablement materials and impact on bind rate
• Use pipeline and performance data to shape enablement priorities
• Coordinate channel strategies supporting the agency's sales-assisted process
• Escalate agency feedback on program gaps, competitive threats, or positioning issues
• Develop program-level performance forecasts and business cases for enablement investments or program expansions
• Oversee handoffs of new or evolving programs to the agency and sales-enablement function
• Coordinate handoffs between sales-assisted programs and the online programs division
• Create and represent Initiative Success Plans with resource needs, expected returns, and success metrics
• Provide recommendations on resourcing, prioritization, and operational needs
• Adopt the Objectives and Key Results framework for goal-setting and reporting
• Attend the annual Marketing Department offsite and other in-person events as requested
• Perform other duties as requested, directed, or assigned