Public Relations

• Assess and pressure test creative ideas and opportunities for earned media and influencer potential
• Serve as a key point of contact for clients, media, influencers and the agency
• Manage projects from planning through execution
• Direct written materials including messaging, press releases, pitch notes and briefing materials
• Provide strategic input on thought leadership opportunities
• Develop communications materials that elevate client brands and leaders
• Build amplification plans across paid, earned, owned and shared channels
• Manage campaign hard-cost budgets across multiple accounts
• Set appropriate KPIs and secure relevant earned media coverage
• Provide educated risk assessments
• Maintain strong client relationships
• Mentor and motivate a high-performing team in a psychologically safe environment
• Build and optimize ideas to make them bigger, more newsworthy and more famous
• Collaborate with all departments and model communications best practices
• Stay informed about culture, industry, PR, social/digital and influencer programming

PR Manager

• Advise clients and partners on positioning, planning, development, execution and monitoring of strategic complaint management initiatives and projects
• Serve as expert advisor or mediator to complainants, sectors and other stakeholders to resolve major complaints
• Negotiate with parties to reach a settlement agreement
• Develop and update policies, standards, models and programs supporting strategic projects and initiatives
• Identify, analyze and diagnose major issues and make recommendations to decision-making bodies
• Represent the unit before decision-making bodies
• Represent Desjardins’s position when making agreements with external partners and organizations
• Help maintain the organization’s image and promote policies and programs for external audiences through public relations, media relations, lobbying and institutional affairs
• Handle complaints to improve strained relationships with members/clients and protect the organization’s reputation and brand image
• Lead complex and innovative development projects and strategic initiatives
• Serve as specialist advisor, subject matter expert, resource person and coach for decision-making bodies

Senior Advisor, Public Affairs, Public Relations

• Prepare and share regular metrics of media coverage, performance, and sentiment
• Review and compile daily reports of relevant traditional media coverage
• Draft and prepare press releases and media-related materials
• Track and respond to media relations inquiries
• Monitor traditional and social media for emerging issues and breaking stories using Meltwater and other tools
• Arrange and share news alerts on evolving issues
• Maintain the NPF media database
• Create and schedule social media content for national channels and regional campaigns
• Disseminate email updates to approximately 20,000 Members through Mailchimp
• Post ongoing content to the NPF website
• Coordinate the Member Update approval process
• Monitor social media channels daily to identify issues, trends, and opportunities
• Provide backup support for rotation tasks
• Attend and chair internal team meetings
• Self-manage workflow and flag concerns or conflicts with proposed resolutions
• Plan and attend events to promote the NPF and build relationships with Members
• Provide communications support for other NPF department initiatives
• Research, consult on, and document project strategies
• Research, write, and review creative assets
• Manage external product and service providers
• Create surveys and compile data reports
• Organize work priorities and maintain proper document filing
• Suggest strategies to improve team processes
• Provide timely task updates through Teams and email
• Upload Member Updates to the website
• Develop creative ideas based on project goals
• Support photography and imagery needs
• Coordinate video production, including script writing and video story editing
• Review creative asset performance
• Interview Members on various topics, including sensitive topics

Public Relations jobs in Canada

PR Manager

Senior Advisor, Public Affairs, Public Relations

Bilingual Media Relations – Communications Coordinator