SEO Marketing

• Execute and manage end-to-end organic campaigns spanning SEO, AEO, and content initiatives, emphasizing local and multi-location programs
• Conduct keyword research and analysis to inform SEO and AEO strategies
• Implement on-page and off-page optimization to improve rankings, local pack visibility, and answer engine visibility
• Monitor and analyze website performance and provide continuous-improvement insights
• Analyze competitors’ SEO, AEO, and local search strategies at the market level and recommend adjustments
• Conduct successful end-to-end SWMs
• Own Google Business Profile strategy and optimization across client locations, including categories, attributes, services, products, posts, photos, and Q&A
• Manage location data accuracy and NAP consistency across citations, directories, data aggregators, and listing management platforms
• Develop and optimize location pages and store locators with scalable local schema markup and internal linking structures
• Build review strategies, monitor review volume, rating, and sentiment, and recommend response and generation practices
• Diagnose and resolve local listing issues, ownership conflicts, and location openings, closures, and moves
• Monitor client-location visibility in AI Overviews, answer engines, and LLM-driven local recommendations
• Recommend content, profile, and structured-data improvements for AI-driven local search
• Use and experiment with AI tools to improve execution across large location portfolios and contribute to team playbooks and templates
• Evaluate content and location page performance and identify high-performing pieces, markets, and improvement areas
• Analyze engagement metrics and provide optimization recommendations for search engines, answer engines, and local user experience
• Generate reports using analytics tools, GBP insights, local rank tracking, calls, direction requests, and location-level conversions
• Roll up location-level data into market and portfolio views showing where to invest next
• Present findings and actionable recommendations to internal teams and clients
• Frame insights around client goals such as foot traffic, appointments, and revenue impact
• Lead portions of client strategy conversations and coordinate with location managers, operations, and franchise or regional teams
• Communicate campaign strategies, performance updates, and recommendations; address client feedback and ensure satisfaction
• Collaborate across departments to integrate organic and local insights into broader marketing strategies
• Serve as the team resource for local SEO questions and emerging local search changes
• Identify process improvements and implement best practices within the organic search function
• Uphold and promote the agency’s core values and inclusive workplace culture

Senior Analyst, Organic Search – Local SEO Focus

• Execute and manage end-to-end organic campaigns covering SEO, AEO, and content initiatives
• Conduct keyword research and analysis to inform SEO and AEO strategies
• Implement on-page and off-page optimization to improve rankings and answer engine visibility
• Monitor and analyze website performance and identify opportunities for continuous improvement
• Analyze competitors’ SEO and AEO strategies and recommend adjustments based on industry trends
• Conduct successful end-to-end SWMs
• Use AI tools to improve execution speed and analytical depth
• Experiment with new AI tools and techniques and share learnings through team playbooks and templates
• Evaluate content performance and identify top-performing content and improvement areas
• Analyze engagement metrics and recommend content optimization for search engines, answer engines, and user experience
• Generate organic campaign performance reports and provide actionable recommendations
• Present findings to internal teams and clients
• Advise clients by connecting insights to business goals, revenue impact, and strategic next steps
• Lead portions of client strategy conversations
• Communicate campaign strategies and performance updates
• Address client feedback and ensure client satisfaction
• Collaborate with other departments and contribute analytical expertise to cross-channel initiatives
• Identify process improvements and implement best practices within the organic search function
• Uphold and promote the agency’s core values

Senior Analyst, Organic Search

• Conduct keyword research and analysis for SEO and AEO strategies
• Develop on-page and off-page optimization recommendations
• Apply on-page SEO best practices and schema recommendations
• Analyze competitor SEO and AEO approaches
• Identify technical SEO opportunities involving crawling, indexing, ranking, and content discoverability
• Support client SEO audits and diagnostics
• Execute redirect management, internal link optimization, and backlink management
• Conduct topic, audience, content gap, and competitor content research
• Build and maintain content calendars and topic clusters
• Contribute to content strategy development
• Create end-to-end content briefs for blogs, landing pages, location pages, and resources
• Write, edit, optimize, refresh, and consolidate content
• Structure content for AI Overviews, answer engines, and LLM-driven search
• Use AI tools for keyword research, outlining, drafting, and SEO auditing
• Help refine AI-assisted content workflows, prompts, and templates
• Monitor website, content, and AI search performance metrics
• Generate organic campaign reports and present findings internally
• Communicate campaign strategies, content plans, performance updates, and recommendations
• Collaborate with client stakeholders on approvals, subject-matter input, and feedback
• Collaborate with paid media, analytics, sales, writers, designers, and contractors
• Stay informed about search, content marketing, and AI best practices
• Contribute ideas to improve team processes and client outcomes
• Uphold the agency’s core values and promote an inclusive workplace culture

SEO Marketing jobs in Minnesota

Senior Analyst, Organic Search – Local SEO Focus

Senior Analyst, Organic Search

Analyst, Organic Search – Content Focus