Social Media Manager

• Collaborate with leadership to translate quarterly themes, priorities, and ideas into monthly and weekly content plans
• Build and maintain a forward-looking content calendar at least 30 days ahead
• Organize content by platform, advisor, topic, format, approval status, and publishing date
• Coordinate content approvals and incorporate feedback
• Transform rough ideas, notes, Word documents, transcripts, and AI-assisted drafts into polished social media content
• Develop platform-specific captions, post copy, hooks, calls to action, and light supporting visuals
• Adapt content to different leadership voices
• Ensure content is clear, professional, on-brand, and appropriate for a B2B audience
• Repurpose advisor-recorded videos and podcast appearances into short-form social media content
• Use Opus Clip, CapCut, Descript, or similar tools to identify, refine, and prepare short-form video clips
• Review AI-generated clips for accuracy, visual quality, captions, and brand alignment
• Create or coordinate light video edits, thumbnails, captions, and supporting social media assets
• Schedule and publish content across LinkedIn, Facebook, X, Instagram, YouTube, and TikTok
• Manage publishing for company pages and multiple advisors’ personal profiles
• Maintain consistent posting schedules, messaging, formatting, and content quality
• Adapt content to each platform’s formatting and publishing requirements
• Monitor basic engagement metrics and content performance trends
• Identify high-performing topics and formats
• Recommend content repurposing and future theme improvements
• Maintain organized content assets, source files, drafts, calendars, and published materials
• Manage the executive thought-leadership content process from planning through publishing

Explore Content and Social Media Manager at Scale Army Careers. Review requirements and application details.

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