Social Media Manager

• Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
• Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals.
• Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.
• Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance.
• Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
• Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders.
• Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns.
• Support Google Ads campaign setup, tracking, QA, and optimization when needed.

Explore Senior Paid Social Media Buyer at Freelance Latin America. Review requirements and application details.

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