Strategist

• Own execution, performance, and growth of programmatic media within the assigned book of business
• Tie programmatic efforts to clients’ broader business goals
• Collaborate with account leadership to develop and evolve programmatic strategy within the broader media mix
• Own reporting, campaign optimizations, client communication, and execution of programmatic media activations
• Work with specialists, planning teams, marketing sciences, and account teams to develop and execute strategies
• Create and onboard programmatic accounts and campaigns within self-serve DSPs
• Manage campaigns across mobile, display, video, CTV, DOOH, and audio channels
• Identify audience and data partners for addressable campaigns
• Curate and negotiate media inventory with priority vendors and networks
• Lead programmatic client communications as subject matter expert
• Monitor account pacing documentation, accounting requirements, and deliverable tracking
• Collaborate with marketing and analytics teams to integrate reporting APIs and ingest daily campaign data
• Monitor campaign KPIs through reporting tools
• Deliver weekly campaign insights and analysis to the lead strategist
• Own department operations such as trafficking, pixel creation, and A/B test setup
• Employ AI technologies to enhance and optimize business processes
• Use Power Digital’s Nova ecosystem for departmental work
• Manage a range of 7–8 accounts, maintain below 10% client churn, meet client spend thresholds and performance benchmarks, and complete 100% of client deliverables

Programmatic Media Strategist

• Translate client revenue, profitability, acquisition, and growth objectives into channel strategies, media plans, budget recommendations, and testing roadmaps
• Develop and manage campaigns across the SEM portfolio and Microsoft Advertising where applicable
• Maintain ownership of assigned accounts and meet commitments across multiple priorities
• Record account information accurately and promptly in Salesforce, Planner, and internal workflows
• Monitor budget pacing, media investment, revenue, ROAS, CPA/CAC, conversion rate, margin, and client KPIs
• Investigate performance changes and implement corrective actions
• Evaluate queries, audiences, products, brands, categories, and creative performance to identify efficient growth opportunities
• Design, evaluate, and document structured tests across campaign types, account architecture, bidding, audiences, creative assets, promotions, and landing pages
• Support Google Merchant Center and product-feed health, including disapprovals, attribute gaps, catalog segmentation, and product-listing improvements
• Prepare reports, account health assessments, media plans, strategy presentations, and QBR materials
• Apply AI-enabled tools to improve analysis quality while exercising sound judgment
• Collaborate with CSMs, clients, technical implementation, data intelligence, product, and engineering teams
• Participate in QBRs and established client check-ins
• Escalate tracking, feed, integration, and technical issues with clear evidence and next-step assessments

SEM Strategist

• Develop campaign strategy, launch, management, and insights for assigned accounts
• Manage a book of 15+ small to medium accounts and ensure overall satisfaction
• Provide account health checks twice weekly and perform routine optimizations
• Complete proactive audits for each account
• Support key accounts with optimizations, budget pacing, ad hoc reporting, and data pulls
• Maintain regular communication with Customer Success Managers to address inquiries, requests, and concerns
• Manage new launches of small to medium-sized accounts
• Join and speak on client calls as an additional strategy resource
• Participate in client meetings, showcase results, and defend strategies
• Handle client and internal communications to achieve ROAS- and revenue-driven goals