Acquisition.com

Performance Marketing

• Own paid media campaigns from planning and launch through daily optimization, beginning with Meta and expanding to additional channels based on performance and business needs
• Analyze channel and blended performance to improve CAC, ROAS, lead quality, revenue, and profitability while keeping spend on pace
• Maintain measurement across pixels, tags, UTMs, conversion events, conversion APIs, server-side tracking, dashboards, and attribution analysis
• Run a documented testing roadmap across creative, audiences, bidding, offers, landing pages, and funnels
• Deliver performance reporting, surface risks and opportunities early, monitor platform changes, and use AI tools where they improve speed or quality
• Partner with the Meta, Funnels & AI Performance Coach, Brand & Creative Director, Messaging & Copy Strategist, and marketing and sales teams
• Meet results targets including spend within 5% of plan, regular tracking audits, at least two structured tests per active platform monthly, weekly reports, monthly reviews by the fifth business day, and quarterly channel-expansion recommendations

Senior Paid Media Manager

General Counsel

• Serve as Acquisition.com's day-to-day, first-line legal resource and the General Counsel's primary force multiplier
• Draft, review, and negotiate vendor contracts, MSAs, NDAs, SOWs, sponsorship and partnership agreements, and event and venue contracts
• Manage a mixed docket of dozens of open matters across entities and business units, constantly reprioritizing
• Own day-to-day privacy, data protection, and information security questions, including consent practices and vendor data terms
• Support the General Counsel on investment documents, diligence, and litigation matters, including drafting, discovery, and outside counsel coordination
• Review marketing, advertising, and sales materials for FTC Act Section 5 compliance, including testimonials, earnings claims, and required disclosures
• Advise sales on outbound calling and texting compliance, including TCPA and state telemarketing rules
• Improve the compliance program with marketing, sales, and technology teams
• Direct the paralegal and legal operations specialist, including workload, priorities, and development
• Own intake quality and maintain same-day acknowledgment standards with clear owners and timelines
• Maintain and improve templates, playbooks, and AI-assisted workflows
• Serve as standing legal contact for internal teams and flag risk and negotiation leverage to procurement and business owners
• Review people operations forms, policies, and processes
• Identify problems, own them, and drive them to resolution

Corporate Counsel

Operations

• Lead day-to-day operations across the studio network, corporate team, call center, scheduling, inventory, and warehouse
• Own recruiting, performance management, talent reviews, and workforce planning
• Lead the People Lead
• Build and run scorecards, operating reviews, and a weekly accountability cadence
• Run payroll and back-office administration, including corrections and exception handling
• Make facilities, vendor, and location-spend decisions within agreed authority limits
• Coordinate responses to labor, compliance, and legal matters
• Identify recurring operating problems and implement processes, owners, and measures to prevent recurrence
• Resolve routine operating decisions at the appropriate level and provide founders with clear updates
• Establish location scorecards, named ownership, and weekly reviews without founder involvement
• Improve inventory accuracy, call-center booking performance, scheduling, payroll, hiring funnels, performance management, turnover, location stability, and profitability
• Support new-location openings and growth from 25 to roughly 40 locations over three years

Senior Paid Media Manager

Corporate Counsel

Director of Operations