Clever Digital Marketing

Creative Strategist

• Own how CDM identifies, develops, and scales creative for Paid Social, with support for Paid Search.
• Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads.
• Run customer, competitor, and market research to uncover motivations, objections, and unexplored pain points.
• Mine reviews, sales calls, and customer feedback for actionable advertising insights.
• Analyze why creative wins or loses and translate performance into clear next steps.
• Write actionable creative briefs grounded in customer insight, direct-response principles, and testing hypotheses.
• Create CDM's creative-strategy frameworks, brief standards, testing processes, and shared learning repository.
• Identify successful approaches in one account and adapt them across other accounts.
• Coach Media Buyers and editors to improve creative thinking across the department.
• Partner with CRO to align messaging, personas, offers, and landing-page experiences.
• Provide direction for UGC, founder-led, and spokesperson-led formats.
• Build AI-powered workflows and tools to accelerate research, ideation, and production.
• Analyze customer reviews, calls, and feedback at scale.
• Identify creative patterns across accounts and surface cross-account testing opportunities.
• Automate recurring creative research and reporting.
• Improve briefs and production workflows through AI.
• Build systems that improve team creative decisions.
• Establish a repeatable creative-strategy engine through evidence-based testing.

Explore Senior Performance Creative Strategist at Clever Digital Marketing. Review requirements and application details.

Senior Performance Creative Strategist

• Own how CDM identifies, develops, and scales video and static creative built Paid Social-first, with support for Paid Search
• Generate original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads
• Conduct customer, competitor, and market research to uncover motivations, objections, and pain points
• Mine reviews, sales calls, and customer feedback for actionable advertising insights
• Analyze creative performance and translate wins and losses into actionable next steps
• Write briefs grounded in customer insight, direct-response principles, and defined testing hypotheses
• Create creative-strategy frameworks, brief standards, testing processes, and a shared learning repository
• Identify successful approaches in one account and adapt them across other accounts
• Coach Media Buyers and editors to improve creative thinking across the department
• Partner with CRO to align messaging, personas, offers, and landing-page experiences
• Provide direction for UGC, founder-led, and spokesperson-led formats
• Build AI-powered workflows and tools for research, ideation, and production
• Analyze customer reviews, calls, and feedback at scale
• Identify creative patterns across accounts and surface cross-account testing opportunities
• Automate recurring creative research and reporting
• Improve briefs and production workflows
• Help the team make better creative decisions through AI-enabled systems
• Establish a repeatable creative-strategy engine that improves with each test

• Own how CDM identifies, develops, and scales Paid Social-first creative across video and static formats, with support for Paid Search
• Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads
• Run customer, competitor, and market research to uncover motivations, objections, and unexplored pain points
• Mine reviews, sales calls, and customer feedback for actionable advertising insights
• Analyze why creative wins or loses and translate performance into clear next steps
• Write actionable briefs grounded in customer insight, direct-response principles, and defined testing hypotheses
• Create creative-strategy frameworks, brief standards, testing processes, and a shared learning repository
• Identify successful approaches in one account and adapt them across other accounts
• Coach Media Buyers and editors to develop stronger creative thinking across the department
• Partner with CRO to align messaging, personas, offers, and landing-page experiences
• Provide direction for UGC, founder-led, and spokesperson-led formats
• Build AI-powered workflows and tools to accelerate research, ideation, and production
• Analyze customer reviews, calls, and feedback at scale using AI
• Identify creative patterns across multiple accounts and surface cross-account testing opportunities
• Automate recurring creative research and reporting
• Improve briefs and production workflows
• Build systems that help the team make better creative decisions
• Establish a repeatable creative-strategy engine that improves with every test