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Posted: 10/14/2026Senior Performance Creative Strategist
Clever Digital MarketingCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance-focused creative strategy, leveraging customer insights and performance data to develop impactful advertising concepts. Proficient in utilizing AI for research and workflow optimization while maintaining strong communication and collaboration across teams.
Highest-signal resume keywords
Performance-Focused Creative StrategyDirect-Response CopywritingAI-Driven Research and Workflow DesignCreative Metrics AnalysisCross-Functional Collaboration
About the role
Key responsibilities & impact- Own how CDM identifies, develops, and scales Paid Social-first creative across video and static formats, with support for Paid Search
- Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads
- Run customer, competitor, and market research to uncover motivations, objections, and unexplored pain points
- Mine reviews, sales calls, and customer feedback for actionable advertising insights
- Analyze why creative wins or loses and translate performance into clear next steps
- Write actionable briefs grounded in customer insight, direct-response principles, and defined testing hypotheses
- Create creative-strategy frameworks, brief standards, testing processes, and a shared learning repository
- Identify successful approaches in one account and adapt them across other accounts
- Coach Media Buyers and editors to develop stronger creative thinking across the department
- Partner with CRO to align messaging, personas, offers, and landing-page experiences
- Provide direction for UGC, founder-led, and spokesperson-led formats
- Build AI-powered workflows and tools to accelerate research, ideation, and production
- Analyze customer reviews, calls, and feedback at scale using AI
- Identify creative patterns across multiple accounts and surface cross-account testing opportunities
- Automate recurring creative research and reporting
- Improve briefs and production workflows
- Build systems that help the team make better creative decisions
- Establish a repeatable creative-strategy engine that improves with every test
Requirements
What you’ll need- 5+ years in performance-focused creative strategy
- Deep understanding of Meta advertising and direct-response creative
- Strong direct-response copywriting and short-form storytelling skills
- Track record of developing concepts from customer research and performance data
- Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL) and judgment to weigh them against lead quality and down-funnel performance
- Experience across multiple brands, accounts, or verticals
- Structured approach to testing, including hypotheses, iteration strategy, and isolating variables
- Demonstrated ability to build systems, processes, frameworks, or knowledge bases
- Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement
- Ability to explain what to test, how the opportunity was found, and why it is expected to work
- Strong communication, prioritization, and cross-functional collaboration skills
- Bias for speed
- Lead generation or high-ticket services experience is nice to have
- Home improvement experience is nice to have
- CRO and landing-page testing familiarity is nice to have
- UGC, founder-led, or spokesperson-led creative experience is nice to have
- Hands-on familiarity with editing or design tools is nice to have
- Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is a plus
Benefits
Comp & perks- Competitive base salary + performance-based bonuses
- Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
- Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
- Company-provided MacBook computer
- Home office budget and Clever merch delivery to get you started
- Work Abroad Policy
- The chance to shape and grow a high-performing Client Success team
- A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.
- Reasonable accommodations during the recruitment and selection process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Strategy DevelopmentCustomer Research AnalysisDirect-Response CreativeConcept DevelopmentTesting FrameworksPerformance Data InterpretationShort-Form StorytellingCreative Brief WritingCreative Pattern IdentificationLead Generation Strategies
Soft Skills
Strong CommunicationPrioritizationCollaborationCoachingBias for Speed
Tools & Technologies
AI ToolsEditing ToolsDesign ToolsMotionLooker StudioAsanaSlackClaude
Industry Keywords
Meta AdvertisingDirect-Response AdvertisingUGC CreativeCRO FamiliarityLanding-Page TestingHigh-Ticket ServicesHome Improvement