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Posted: 10/14/2026Senior Performance Creative Strategist
Clever Digital MarketingCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance-focused creative strategy, leveraging customer insights and creative metrics to drive effective advertising campaigns. Proficient in building systems and frameworks that enhance creative decision-making and optimize performance across multiple brands and accounts.
Highest-signal resume keywords
Performance-Focused Creative StrategyDirect-Response CopywritingCreative Metrics AnalysisAI-Enabled Workflow DesignCross-Functional Collaboration
About the role
Key responsibilities & impact- Own how CDM identifies, develops, and scales video and static creative built Paid Social-first, with support for Paid Search
- Generate original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads
- Conduct customer, competitor, and market research to uncover motivations, objections, and pain points
- Mine reviews, sales calls, and customer feedback for actionable advertising insights
- Analyze creative performance and translate wins and losses into actionable next steps
- Write briefs grounded in customer insight, direct-response principles, and defined testing hypotheses
- Create creative-strategy frameworks, brief standards, testing processes, and a shared learning repository
- Identify successful approaches in one account and adapt them across other accounts
- Coach Media Buyers and editors to improve creative thinking across the department
- Partner with CRO to align messaging, personas, offers, and landing-page experiences
- Provide direction for UGC, founder-led, and spokesperson-led formats
- Build AI-powered workflows and tools for research, ideation, and production
- Analyze customer reviews, calls, and feedback at scale
- Identify creative patterns across accounts and surface cross-account testing opportunities
- Automate recurring creative research and reporting
- Improve briefs and production workflows
- Help the team make better creative decisions through AI-enabled systems
- Establish a repeatable creative-strategy engine that improves with each test
Requirements
What you’ll need- 5+ years in performance-focused creative strategy
- Deep understanding of Meta advertising and direct-response creative
- Strong direct-response copywriting and short-form storytelling skills
- Track record of developing concepts from customer research and performance data
- Fluency with creative metrics including Hook Rate, Hold Rate, CTR, and CPL
- Ability to weigh creative metrics against lead quality and down-funnel performance
- Experience across multiple brands, accounts, or verticals
- Structured approach to testing, including hypotheses, iteration strategy, and isolating variables
- Ability to build systems, processes, frameworks, or knowledge bases
- Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement
- Ability to explain what to test, how an opportunity was found, and why it is expected to work
- Strong communication, prioritization, and cross-functional collaboration skills
- Bias for speed and ability to generate learning quickly
- Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is a plus
- Lead generation or high-ticket services experience is nice to have
- Home improvement experience is nice to have
- CRO and landing-page testing familiarity is nice to have
- UGC, founder-led, or spokesperson-led creative experience is nice to have
- Hands-on familiarity with editing or design tools is nice to have
Benefits
Comp & perks- Competitive base salary + performance-based bonuses
- Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
- Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
- Company-provided MacBook computer
- Home office budget and Clever merch delivery to get you started
- Work Abroad Policy
- Opportunity to shape and grow a high-performing Client Success team
- Culture of performance and respect, extreme ownership, accountability, and collaboration
- Reasonable accommodations during the recruitment and selection process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Strategy DevelopmentCustomer Research AnalysisConcept DevelopmentTesting HypothesesCreative Brief WritingDirect-Response CreativeShort-Form StorytellingCreative Performance AnalysisLead Quality AssessmentCreative Pattern Identification
Soft Skills
Strong CommunicationPrioritizationCollaborationCreative ThinkingBias For Speed
Tools & Technologies
AI ToolsMotionLooker StudioAsanaSlackClaude
Industry Keywords
Meta AdvertisingLead GenerationHigh-Ticket ServicesCRO TestingUGC Creative