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Posted: 10/14/2026Senior Performance Creative Strategist
Clever Digital MarketingCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance-focused creative strategy, leveraging customer insights and data-driven metrics to develop compelling advertising concepts. Proficient in building systems and frameworks that enhance creative decision-making and optimize campaign performance across multiple brands.
Highest-signal resume keywords
Performance-Focused Creative StrategyDirect-Response CopywritingCreative Metrics AnalysisAI-Powered Workflow DesignCross-Functional Collaboration
About the role
Key responsibilities & impact- Own how CDM identifies, develops, and scales creative for Paid Social, with support for Paid Search.
- Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads.
- Run customer, competitor, and market research to uncover motivations, objections, and unexplored pain points.
- Mine reviews, sales calls, and customer feedback for actionable advertising insights.
- Analyze why creative wins or loses and translate performance into clear next steps.
- Write actionable creative briefs grounded in customer insight, direct-response principles, and testing hypotheses.
- Create CDM's creative-strategy frameworks, brief standards, testing processes, and shared learning repository.
- Identify successful approaches in one account and adapt them across other accounts.
- Coach Media Buyers and editors to improve creative thinking across the department.
- Partner with CRO to align messaging, personas, offers, and landing-page experiences.
- Provide direction for UGC, founder-led, and spokesperson-led formats.
- Build AI-powered workflows and tools to accelerate research, ideation, and production.
- Analyze customer reviews, calls, and feedback at scale.
- Identify creative patterns across accounts and surface cross-account testing opportunities.
- Automate recurring creative research and reporting.
- Improve briefs and production workflows through AI.
- Build systems that improve team creative decisions.
- Establish a repeatable creative-strategy engine through evidence-based testing.
Requirements
What you’ll need- 5+ years in performance-focused creative strategy.
- Deep understanding of Meta advertising and direct-response creative.
- Strong direct-response copywriting and short-form storytelling skills.
- Track record of developing concepts from customer research and performance data.
- Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL) and judgment to weigh them against lead quality and down-funnel performance.
- Experience across multiple brands, accounts, or verticals.
- Structured approach to testing, including hypotheses, iteration strategy, and isolating variables.
- Demonstrated ability to build systems, processes, frameworks, or knowledge bases.
- Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement.
- Ability to explain what to test, how the opportunity was found, and why it is expected to work.
- Strong communication, prioritization, and cross-functional collaboration skills.
- Bias for speed and ability to generate learning quickly.
- Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is a plus.
- Lead generation or high-ticket services experience is nice to have.
- Home improvement experience is nice to have.
- CRO and landing-page testing familiarity is nice to have.
- UGC, founder-led, or spokesperson-led creative experience is nice to have.
- Hands-on familiarity with editing or design tools is nice to have.
Benefits
Comp & perks- Competitive base salary + performance-based bonuses
- Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
- Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
- Company-provided MacBook computer
- Home office budget and Clever merch delivery to get you started
- Work Abroad Policy
- The chance to shape and grow a high-performing Client Success team
- A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Strategy DevelopmentCustomer Research AnalysisConcept DevelopmentTesting FrameworksDirect-Response CreativeShort-Form StorytellingPerformance Data InterpretationCreative Brief WritingCreative Pattern IdentificationAutomated Reporting
Soft Skills
Strong CommunicationPrioritizationCreative ThinkingCollaborationBias for Speed
Tools & Technologies
Meta AdvertisingMotionLooker StudioAsanaSlackClaude
Industry Keywords
Lead GenerationHigh-Ticket ServicesCRO TestingLanding-Page OptimizationUGC Creative Experience