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Cynet GroupCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing and editorial roles, with a strong focus on healthcare communications, SEO integration, and effective storytelling. Proven ability to manage multi-brand content strategies and engage with industry conversations.
Highest-signal resume keywords
Content MarketingHealthcare CommunicationsSEO IntegrationEditorial JudgmentData Interpretation
About the role
Key responsibilities & impact- Create and manage end-to-end content across four brands: travel nursing, locum physicians, enterprise/government technology, and Canadian healthcare
- Produce social posts, website content, landing pages, company news, and announcements
- Research content using real data, verified stories, and primary sources; cite reports by name
- Own LinkedIn calendars, including content scheduling and rationale
- Source verified positive news, human stories, clinician-relevant humor, polls, and other engaging material
- Verify all sourced material against its original source
- Engage as Cynet in industry conversations through commenting, reacting, and tagging
- Create and manage LinkedIn newsletters
- Respond weekly to public reviews under written privacy guidelines
- Attend U.S. conferences and tradeshows 4–8 times per year
- Run Cynet’s event presence, create content from events, and collaborate with sales and delivery teams
Requirements
What you’ll need- Unrestricted, self-managed United States entry: U.S. citizen or permanent resident, or current valid U.S. visa maintained independently
- Must be able to travel to the United States; U.S. travel is a written condition of the contract
- Native-level conversational English writing
- 5+ years in content marketing or editorial roles
- Portfolio of self-created work strongly preferred
- Strong editorial judgment, particularly around healthcare privacy and staffing communications
- Own a reliable laptop and home internet capable of supporting video calls and content work
- Editorial or newsroom experience is a plus
- Ability to interpret search intent and create effective content
- Ability to use SEO, social, and email as an integrated marketing discipline
- Ability to identify stories and insights from data
- Resume and a three-sentence-or-fewer alternative angle for a Cynet Health LinkedIn post required to apply
Benefits
Comp & perks- Competitive senior-level compensation
- Fully remote from Costa Rica
- U.S. travel fully paid by Cynet
- Opportunity for highly visible work with access to CEO-level visibility
- Opportunity to shape a growing marketing team
- Creative range across four brands
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationSocial Media ManagementEmail MarketingResearch SkillsData AnalysisCopywritingContent SchedulingEvent ManagementPortfolio DevelopmentLinkedIn Newsletters
Soft Skills
Strong CommunicationSelf-ManagementEngagement SkillsJudgmentCollaboration
Tools & Technologies
LinkedInVideo Conferencing ToolsContent Management SystemsSocial Media PlatformsAnalytics Tools
Industry Keywords
Travel NursingLocum PhysiciansCanadian HealthcareHealthcare PrivacyStaffing Communications