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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in operationalizing integrated media strategies and frameworks, with a strong focus on data-driven marketing and digital media platforms. Proven ability to manage partner relationships and execute strategic campaigns while delivering insights and recommendations effectively.
Highest-signal resume keywords
Media AdvertisingStrategic Campaign PlanningData-Driven MarketingProject ManagementDigital Media Platforms
About the role
Key responsibilities & impact- Operationalise and execute integrated media strategies and frameworks aligned with client priorities and an Always-On strategy
- Ensure timely, smooth, and insightful delivery of media planning, measurement, and digital projects
- Manage internal and external partner relationships, especially with Shopee and Lazada, across digital partners, agency partners, and technology platforms
- Drive opportunities for seamless integration across partner ecosystems
- Manage and execute test-and-learn and experimentation roadmaps for regional execution
- Uncover data-based insights, drive experiments with marketing teams, and iterate to identify winning media strategies
- Translate complex adtech and martech capabilities into clear recommendations for internal marketing teams and relevant agencies
Requirements
What you’ll need- BA/BS degree or equivalent experience
- 5+ years of relevant experience in an agency or brand with a focus on media advertising, strategic campaign planning, and optimisation
- Keen interest in data-driven marketing and understanding of the critical role data plays in campaigns or an always-on strategy
- Ability to navigate matrix organisations, influence teams, and collaborate cross-functionally
- Appreciation of structure, operational clarity and simplicity
- Strong understanding and knowledge of relevant digital media platforms, ad technology, and their data
- Ability to be self-sufficient, stay motivated and remain positive in a fast-paced environment
- Detail-oriented with strong project management skills and ability to prioritise multiple tasks simultaneously
- Strong communication skills and proactive team-oriented attitude
- Exceptional verbal and written English communication and presentation skills
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningMeasurementAd TechnologyMartech CapabilitiesExperimentation RoadmapsData AnalysisCampaign OptimizationDigital Strategy ExecutionInsights GenerationCross-Functional Collaboration
Soft Skills
Strong Communication SkillsDetail-OrientedProactive Team-Oriented AttitudeAbility to Influence TeamsMotivated in Fast-Paced Environment
Certifications & Qualifications
BA/BS Degree or Equivalent Experience
Industry Keywords
Integrated Media StrategiesAlways-On StrategyPartner EcosystemsMatrix OrganizationsOperational Clarity