Postmedia Solutions

Marketing

• Support the execution of marketing strategies for Postmedia’s SMB and National Agency business
• Distribute content across Postmedia websites, social media platforms, newsletters, and other owned channels
• Transform blog posts and long-form content into social posts, short-form copy, infographics, downloadable assets, email content, and promotional materials
• Develop and manage social media strategy and posting schedules
• Create and publish social media content supporting awareness, engagement, lead generation, and sales enablement
• Build lead magnets such as guides, checklists, tip sheets, one-pagers, and other downloadable resources
• Create and update website pages and landing pages for marketing campaigns, product priorities, and sales initiatives
• Optimize website and landing page content for clarity, accuracy, and conversion
• Partner with Sales to understand campaign needs, client priorities, and market opportunities
• Apply SEO/AEO/GEO best practices to website, landing page, and campaign content
• Support content calendars and ensure marketing content is on brand and appropriate for target audiences
• Track, measure, and report campaign, content, website, landing page, and social media performance
• Identify opportunities to improve content distribution, audience engagement, and lead generation
• Work within HubSpot, SEMRush, social publishing tools, and WordPress

Marketing Specialist, B2B

Journalist

• Develop content for web, mobile, and other platforms
• Generate daily story ideas and pivot to newsroom priorities
• Use social media and digital tools to identify breaking news and real-time reader interests
• Cultivate sources to break stories and help set the news agenda
• Collaborate with digital teams to create interactive text, photo, video, podcast, and multimedia content
• Cover a wide range of news and other subjects under tight deadlines
• Work some weekends and statutory holidays as needed

• Develop content for web, mobile, and other platforms
• Generate daily story ideas and pivot to changing newsroom priorities
• Use social media and digital tools to identify breaking news and real-time reader interests
• Cultivate sources to break stories and help set the news agenda
• Collaborate with digital teams to create interactive multimedia content, including text, photos, and video
• Cover a wide range of news and other subjects under tight deadlines
• Work with Postmedia’s news team and colleagues in the Fredericton Daily Gleaner newsroom