Copywriter, iGaming
SmartRecruitment.com - Smart Recruitment
Posted: 10/20/2026
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Posted: 9/30/2026
Copywriter – Freelance
Magic, Inc
Posted: 9/24/2026Copywriter, iGaming
SmartRecruitment.com - Smart RecruitmentCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in crafting compelling copy across various media formats, including digital, print, and broadcast, while ensuring compliance with advertising regulations. Proficient in writing in English, Filipino, and Taglish to effectively engage diverse audiences.
Highest-signal resume keywords
Copywriting ExperienceB2C Brand ExpertiseAdvertising Compliance KnowledgeIGaming Industry ExperienceA/B Testing Proficiency
About the role
Key responsibilities & impact- Write campaign concepts, taglines and headlines with the Art Director
- Write copy for TV, radio and video scripts, OOH, print, digital and social ads, and event materials
- Write promo mechanics, T&Cs summaries, push, SMS and email copy, lobby banners and game launch copy with the CRM and Product teams
- Write and adapt copy in English, Filipino and Taglish to suit each audience
- Keep the tone-of-voice guide for each brand up to date and apply it across all teams
- Produce several variants for A/B testing; learn from performance results
- Check every piece against PAGCOR advertising rules, responsible gaming messaging and platform policies; work with Legal on sensitive copy
- Proofread and QA all outgoing brand materials
Requirements
What you’ll need- 4+ years as a copywriter at an ad agency or in-house brand team
- Portfolio covering ATL scripts, digital ads and short-form promo copy
- Experience working on Philippine consumer (B2C) brands
- Excellent written English and Filipino; natural Taglish for mass-market work
- Online gaming / iGaming experience strongly preferred; betting, e-commerce or app experience also considered
- Fast, versatile, and comfortable writing many variants to deadline
- Understanding of advertising compliance in regulated industries a plus
ATS Keywords
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Hard Skills
Campaign Concept DevelopmentScript WritingDigital Ad CopywritingPromo Copy CreationProofreadingQuality AssuranceTone-of-Voice ApplicationPerformance Analysis
Soft Skills
VersatilityTime ManagementCollaboration
Industry Keywords
Philippine Consumer BrandsPAGCOR Advertising RulesResponsible Gaming MessagingE-commerceBettingApp Development