Tinuiti

SEO Marketing

• Design and oversee comprehensive SEO campaigns tailored to clients' business objectives
• Manage campaign development, including keyword research, on-page optimization, and technical SEO
• Use analytics and SEO tools to monitor campaign performance and track key metrics
• Identify optimization opportunities and refine strategies based on data insights and industry trends
• Analyze SEO performance data and generate insightful reports
• Provide actionable recommendations based on data trends and campaign results
• Present findings to clients and internal teams to inform strategic decisions
• Collaborate with content teams, web developers, and digital marketing professionals to integrate SEO best practices
• Lead cross-functional initiatives supporting SEO goals
• Serve as the primary SEO contact for clients
• Provide expert guidance and strategic recommendations
• Maintain client relationships through regular updates, report presentations, and responses to questions or concerns

SEO Strategist

Financial Planning and Analysis

• Lead media investment planning and execution across TV, OTT/CTV, OLV, Audio, and Display
• Align plans with client goals and full-funnel strategies, including trade-offs, channel roles, pacing, and investment recommendations
• Co-present investment recommendations and performance updates in client touchpoints
• Explain marketplace conditions and partner performance in clear, business-friendly language
• Identify opportunities for strategic expansion, optimization, and campaign growth
• Set up, QA, and optimize buys in DSPs, research/planning tools, and ad servers
• Guide the team in using platform features and partner capabilities safely and effectively
• Structure small, low-risk tests and assist in evaluating new partner offerings
• Review campaign performance data and translate it into actionable recommendations
• Apply incrementality/lift learnings and MMM pointers in investment decisions
• Own and oversee QA, delivery hygiene, tagging, trafficking, quality issues, and contract compliance
• Apply buying, negotiation, stewardship, brand safety, verification, viewability/IVT, frequency/overlap, and QA standards
• Serve as a go-to resource in at least one TV/audio/display landscape area
• Keep current on media trends and share updates and opportunities with internal partners
• Support and sometimes lead growth plays involving inventory upgrades, partner packages, and data audiences
• Improve account economics, rates, added value, guarantees, and quality
• Lead moderately complex cross-account operational projects
• Lead, manage, and mentor a small team of Associates, Senior Associates, and Buyers
• Set goals, provide feedback, review team work, coach judgment, and help balance workloads and priorities

Manager, Media Investment

Strategist

• Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit
• Grow new customers, revenue, and LTV
• Use data and creative learnings to make decisions, test strategies, and scale winning ideas
• Use automation and Bliss Point insights to optimize spend and reduce waste
• Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod
• Turn best practices into repeatable playbooks
• Translate business goals into Paid Social plans across prospecting, retargeting, and loyalty
• Set client expectations, explain options and trade-offs, and report results tied to business impact
• Teach clients and teammates and document reusable practices
• Use platform features and automation to improve results
• Apply Bliss Point insights to guide budgets, tests, and creative/audience decisions
• Design practical holdout, lift, or A/B tests and establish success criteria
• Maintain healthy tracking, including pixel/CAPI, event mapping, UTMs, and GA4
• Explain data limitations when recommending changes
• Reduce creative fatigue, overlapping audiences, and learning-phase resets
• Help the Pod adopt better ways of working
• Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact

Social Strategist

Account Manager

• Foster strong, transparent relationships with clients
• Provide regular updates on project status, issues, and resolutions
• Utilize understanding of clients' businesses, industry trends, and KPIs to offer strategic guidance and impactful solutions
• Lead development of client budgets and forecasts
• Ensure budgets are used efficiently and clients are billed correctly for media spend and fees
• Develop understanding of each client's industry, business challenges, and goals to tailor strategies that drive measurable results
• Engage with Tinuiti’s internal teams on client project outcomes and strategic initiatives
• Act as a point of contact for client communications
• Address client concerns and resolve issues efficiently
• Equip clients with knowledge and confidence to discuss strategic directions and decisions
• Maintain and apply knowledge of market developments, emerging trends, and best practices
• Leverage knowledge of multiple digital channels, including SEM, SEO, CRO, Social, Shopping, and Display, to develop strategic plans tied to client business goals

Senior Client Partner – Account Manager

• Build, drive, and optimize Amazon Search marketing campaigns across commerce media channels such as DSP, Amazon Search, Walmart, and Criteo
• Foster strong relationships with top-tier clients through virtual, asynchronous, and in-person communication
• Develop omnichannel commerce media strategies tailored to client goals and challenges
• Identify marketing opportunities and repurpose strategies to increase brand awareness and sales volume
• Integrate Tinuiti’s product and technology suite into channel activations
• Use Tinuiti’s app suite in day-to-day work, answer questions using the app, provide improvement feedback, and use it for client communications
• Analyze cross-channel data and interpret trends to make strategic recommendations
• Achieve Same Store Growth targets through data-driven decision-making and campaign optimization
• Educate clients and internal colleagues on commerce media platform updates and benefits
• Demonstrate thought leadership and contribute to agency best practices
• Collaborate with channel specialists to share knowledge and best practices
• Delegate effectively across commerce team members
• Diagnose omnichannel improvement opportunities and implement changes
• Experiment with new strategies and tools
• Prioritize and manage time across clients, partners, and internal initiatives
• Own assigned accounts, manage day-to-day operations, quality-check deliverables, and monitor performance

SEO Strategist

Manager, Media Investment

Social Strategist

Senior Client Partner – Account Manager

Commerce Media Strategist, Amazon, Walmart Search