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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Growth and Product Marketing with a strong focus on A/B testing and user experience. Capable of analyzing product data to drive funnel improvements and create tailored experiences based on user feedback and market trends.
Highest-signal resume keywords
A/B Testing ExpertiseGrowth Marketing ExperienceUser Research KnowledgeAnalytical SkillsEnglish Proficiency B2+
About the role
Key responsibilities & impact- Generate and prioritize hypotheses to improve the conversion and ARPU of quiz funnels
- Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests
- Develop funnel insight through analytics, user feedback, competitor research, and experiment history
- Build tailored end-to-end experiences for different audiences and traffic sources
- Partner with design, engineering, analytics, content, and product teams to ship funnel improvements
- Translate experiment results into follow-up hypotheses and next tests
- Manage users' expectations on their way to a healthier life and bridge creative, funnel, and product work
- Create innovative funnel concepts based on emerging health and fitness trends
Requirements
What you’ll need- 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles
- Strong experimentation expertise and understanding of A/B testing methods
- Solid UX and user research knowledge
- Strong analytical skills and comfort working with product data
- English proficiency B2+
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ExperimentationConversion Rate OptimizationData AnalysisFunnel OptimizationHypothesis Generation
Soft Skills
CollaborationUser ManagementCreative Thinking
Industry Keywords
Health TrendsFitness TrendsProduct DataUX DesignCompetitor Research