Brand Manager

• Lead day-to-day planning and execution for global consumer activations, experiential programs, sponsorships, and live events across Paramount+ and Pluto TV
• Manage project timelines, workbacks, deliverables, and stakeholder communications
• Oversee venue management, staffing, travel, shipping, credentialing, vendors, and production requirements
• Serve as a key contact for event operations, identifying risks and solving challenges
• Support on-site event management and execution
• Track budgets, purchase orders, invoices, and financial reconciliations with finance teams
• Partner with Marketing, Creative, Communications, Social, Media, Partnerships, Production, Programming, Legal, Finance, and International teams
• Manage communications across stakeholders, agencies, vendors, and external partners
• Coordinate approvals, asset requests, creative reviews, and operational requirements
• Foster alignment between domestic and international teams
• Contribute to activation strategy, event concepts, consumer experiences, and engagement opportunities
• Own project documentation, timelines, status reports, meeting recaps, and stakeholder updates
• Identify risks, dependencies, and operational challenges and recommend solutions
• Support presentations, planning materials, executive updates, and post-event recaps
• Track activation performance metrics, attendee feedback, earned media results, and partner reporting
• Lead post-event recaps and document learnings and recommendations
• Identify opportunities to improve processes, execution, and consumer impact

Manager, Brand Marketing – Global Events

• Shape brand strategy through campaign narratives, content opportunities, and cross-channel storytelling
• Partner with Creative on visual storytelling for campaigns and initiatives
• Coordinate with social and CRM channels to align campaign messaging
• Serve as day-to-day contact for agency and PR partners, tracking scope, timelines, and deliverables
• Own brand initiatives from strategy through execution, including creator campaigns, brand tentpole moments, and collaborations
• Evaluate creators, partners, agencies, and opportunities and recommend investment areas
• Analyze influencer and creator performance with Growth to identify formats, messaging, and audience insights
• Drive complex cross-functional projects by clarifying priorities, owners, timelines, and decisions
• Build processes, tools, and templates to improve Brand team effectiveness and scale successful programs
• Use automation and emerging tools to streamline execution, synthesize information, and improve work quality

Senior Brand Marketing Manager

• Serve as the day-to-day lead for the Core Fragrance business, maintaining a holistic understanding of brand, consumer, and commercial performance
• Monitor launch performance and portfolio productivity; identify opportunities to optimize franchises, accelerate innovations, and address performance gaps
• Conduct market research using sources including Circana and Nielsen NIQ; translate trends and consumer and competitive insights into brand propositions, messaging, and campaign toolkits
• Lead regional promotions and pricing strategy, including price and product deep dives, price increase execution, and promotional calendarization
• Champion the Americas consumer voice across Regional and Global teams and partner with GPM and GCE during product and campaign development
• Lead integrated Americas go-to-market strategy for Fragrance launches and brand moments
• Develop campaign and launch plans across Media, Social, Influencer/PR, Experiential, Retail Marketing, E-commerce, and other partners
• Ensure execution meets brand standards, strategic objectives, timelines, and investment guidance
• Manage brand marketing budgets, timelines, and agency partners
• Contribute to annual planning, category growth strategies, innovation plans, and NPL assessments
• Partner with Executive Director, Sales, and Global/Commercial leadership on retailer meetings, business reviews, and strategy and planning presentations

Manager, Fragrance Marketing – Brand Strategy

• Lead the regional Fragrance portfolio strategy and deliver brand and business objectives for the Americas
• Translate global brand vision into regional strategy across consumer and retail marketing, innovation pipeline, and portfolio management
• Lead the Fragrance marketing organization spanning Regional Brand Marketing, Retail Marketing, and Events
• Influence a broader cross-functional network across the Americas and Global organization
• Report to the VP, Americas Marketing
• Define and cascade strategic objectives for Body and Hair categories
• Lead development and execution of a comprehensive 3-year strategic plan addressing market trends, consumer insights, and innovation opportunities
• Own category P&L, managing budgets, forecasts, costs, and pricing strategies to achieve financial targets
• Develop and manage the rolling product launch calendar from concept through market launch
• Lead and inspire marketing professionals and foster high performance, continuous improvement, and developmental growth
• Represent categories in strategic meetings with senior management and external partners
• Collaborate with Global Consumer Engagement and Creative teams on omnichannel go-to-market strategies
• Work with regional commercial teams to align global launches with local market needs and consumer preferences
• Use data and analytics to identify fast-growing categories and subcategories and enhance market share
• Develop and deliver innovation concepts using gap analysis, performance data, and consumer insights
• Champion sustainability throughout the product lifecycle, from ingredient sourcing to packaging
• Analyze category and SKU productivity and recommend SKU resupport, pivots, or discontinuation

Executive Director, Fragrance Marketing – Brand Strategy

• Develop and lead consumer PR strategies for Shake Shack’s food, guest experience, campaigns, collaborations, partnerships, and brand moments.
• Turn menu news, business priorities, guest insights, and brand initiatives into compelling stories.
• Build and maintain relationships with lifestyle, food, culture, business, and trade media.
• Partner with Brand Marketing, Culinary, Digital, Tech, Social, Operations, Development, and agency partners on integrated communications plans.
• Oversee press materials, messaging, media outreach, seeding, events, and measurement.
• Develop and execute corporate communications strategies connecting Shake Shack’s purpose, performance, people, and growth story.
• Lead corporate storytelling across earned, owned, and executive channels.
• Advise senior leaders and craft messaging for internal and external moments.
• Support issues management and reputation response through messaging, scenario plans, media guidance, and stakeholder communications.
• Lead, mentor, and develop a communications team.
• Set team goals, priorities, and success measures; provide coaching and feedback.
• Coordinate communications across business functions and senior leadership.
• Lead agency partners, freelancers, and external collaborators.
• Manage communications budgets, agency scopes, and resource planning with the Chief Communications Officer and Finance team.

Brand Manager jobs in New York

Manager, Brand Marketing – Global Events

Senior Brand Marketing Manager

Manager, Fragrance Marketing – Brand Strategy

Executive Director, Fragrance Marketing – Brand Strategy

Director, Brand & Corporate Communications