Chief Marketing Officer

• Lead the US healthcare professional commercial strategy for UPLIZNA (inebilizumab) in IgG4-RD
• Shape the treatment paradigm, influence brand positioning, and deliver an integrated commercial strategy supporting a successful launch and sustained market leadership
• Lead the integrated US HCP marketing strategy, translating launch priorities into objectives, indication-specific strategies, and execution plans
• Hold accountability for commercial performance and identify growth opportunities, emerging risks, competitive dynamics, and required actions
• Shape annual brand planning, long-range planning, quarterly priorities, investment decisions, and performance management
• Lead market-shaping initiatives to build disease awareness and accelerate identification, diagnosis, referral, and treatment uptake
• Guide HCP and institutional segmentation, targeting, positioning, messaging, customer journeys, field engagement, and branded and unbranded promotional strategy
• Address evolving treatment paradigms, clinical evidence, guidelines, access barriers, care coordination, and buy-and-bill considerations
• Serve as the US commercial voice within the Global Brand Team
• Partner with Sales, Medical, Field Medical, Market Access, Patient Services, Analytics and Insights, Regulatory, Legal, Training, Operations, Omnichannel Marketing, Global Marketing, and other stakeholders
• Integrate commercial strategy with evidence generation, medical education, access, patient support, and field execution
• Recruit, coach, and develop a high-performing marketing organization
• Manage agency partners, promotional investments, budgets, and external resources
• Establish performance-management frameworks, monitor performance, lead course correction, and communicate risks and recommendations to senior leadership
• Foster strategic thinking, ownership, collaboration, agility, innovation, disciplined execution, and fun across the IgG4-RD team

US HCP Marketing Director – IgG4-RD

• Drive brand marketing and omnichannel strategy for brands within the PAVE Oncology portfolio
• Develop overall portfolio strategy grounded in customer insight, competitive dynamics, and performance data
• Translate business performance, market trends, and customer insights into content strategies, promotional plans, and channel investment decisions
• Guide externalized content development end-to-end, including MLR, ensuring HCP and patient materials are on strategy, compliant, and compelling
• Lead day-to-day engagement with third-party partner Indegene for assigned workstreams and initiatives
• Contribute to PAVE’s innovative, AI-enabled go-to-market model, including content generation, targeting, and promotion
• Design and lead initiatives exploring new commercial approaches, tactics, customer groups, and promotional approaches
• Build and maintain stakeholder networks across Medical, Market Access, Legal, Regulatory, Finance, Compliance, CMO, and other functions
• Champion best practices and share learnings across the PAVE Oncology team and broader PAVE community
• Model Pfizer Values and Actionable Attitudes as a visible, trusted leader in a highly matrixed commercial model
• Influence and collaborate with peers, develop and coach others, and oversee colleagues’ work to achieve meaningful outcomes and business impact

Marketing Director

• Provide strategic and operational marketing leadership across the Pharmacy & Health Technology portfolio, including Medi-Span, Health Language, Clinical Surveillance Solutions, and future growth initiatives
• Serve as senior marketing leader for the PHT segment and member of the PHT Leadership Team
• Translate business strategy into integrated go-to-market plans
• Lead annual and quarterly marketing planning aligned with revenue goals, sales priorities, and pipeline targets
• Drive customer acquisition, retention, cross-sell, and expansion opportunities
• Own Marketing's contribution to pipeline generation, opportunity creation, and revenue growth
• Partner with Sales and Revenue Operations to improve targeting, lead management, funnel performance, and commercial effectiveness
• Establish KPIs, monitor performance, communicate results, and implement corrective actions
• Analyze customer needs, buying behaviors, market dynamics, and competitive trends across healthcare markets
• Strengthen positioning, messaging, value propositions, and market differentiation with Product Marketing
• Lead demand generation, account-based marketing, customer marketing, digital campaigns, webinars, events, thought leadership, and other growth initiatives
• Develop event strategies supporting pipeline generation and reputation impact
• Lead, coach, and develop a high-performing marketing team
• Build cross-functional relationships and represent Marketing in leadership discussions
• Manage marketing budgets, agencies, vendors, and resources
• Drive simplification, operational excellence, and continuous improvement across marketing processes and workflows

Director, Marketing – Pharmacy & Health Technology Segment

• Build and develop a deep understanding of clients’ strategic issues, initiatives and competitive position
• Ensure analytics efforts produce clear, compelling and actionable insights and narratives
• Participate in measurement plan development and execution
• Ensure timely follow-through on scheduled and ad hoc deliverables
• Generate and communicate insights using sophisticated analytic techniques
• Recommend and implement research to support consumer insight gathering and strategic processes
• Identify opportunities to continuously improve processes
• Lead, mentor and train analysts and managers
• Present reports, POVs and other materials to clients by phone and in person
• Contribute to consumer segmentation and audience identification and exploration
• Design tests to measure the incremental impact of media on business outcomes
• Manage cross-functional day-to-day tasks and priorities
• Partner with Planning and Investment teams on annual budget setting, media plan development and budget/plan optimization
• Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps and establish skill-building goals
• Keep current with industry trends and developments through research and training

Chief Marketing Officer jobs in Illinois

US HCP Marketing Director – IgG4-RD

Marketing Director

Director, Marketing – Pharmacy & Health Technology Segment

Associate Director, Marketing Science