Digital Marketing

• Develop and manage iRoofing's social media content calendar
• Create posts, graphics, reels, short-form videos, stories, and other digital content
• Appear on camera and create personality-driven video content
• Develop concepts, hooks, scripts, and ideas for short-form videos
• Write captions and marketing copy for roofing professionals
• Turn product features, customer stories, industry trends, company news, and educational topics into content
• Manage daily posting, comments, messages, mentions, and community engagement
• Monitor social media and roofing industry trends and competitor activity
• Capture photos and video at trade shows, events, customer visits, and company activities
• Interview customers, team members, partners, and industry professionals
• Help plan, launch, manage, and optimize Meta Ads and Google Ads campaigns
• Develop audiences, messaging, creative concepts, and calls to action
• Monitor budgets and campaign performance; test audiences, creative, messaging, and approaches
• Track impressions, clicks, leads, conversions, cost per lead, and return on advertising spend
• Support retargeting and lead-generation campaigns
• Coordinate landing pages, creative assets, and campaign messaging
• Support campaigns for product launches, promotions, webinars, trade shows, partnerships, and company events
• Collaborate with Marketing, Sales, Product, and Customer Success
• Track and report social media and digital advertising performance
• Use analytics to recommend improvements and grow audience, awareness, engagement, traffic, leads, and customer acquisition
• Stay current on social platforms, Meta Ads, Google Ads, and digital marketing best practices

Digital Marketing, Social Media Coordinator

COP 3,700,000 - COP 4,950,000 per month

• Collaborate across departments, contribute ideas in strategy meetings, and attend training sessions
• Assist digital marketing strategists with client work
• Help facilitate the development and execution of marketing strategies for clients
• Navigate and work directly on various advertising platforms
• Collaborate with team members agency-wide
• Develop understanding of biddable media and paid advertising strategies
• Assist with custom strategies on Google Ads, Bing Ads, Meta Ads, and TikTok Ads
• Use Excel for weekly and monthly reporting and analyze paid advertising performance metrics
• Develop project management and communication skills through hands-on experience with the project management system
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital's Nova ecosystem

Digital Marketing Intern

• Review customer calls and information to identify tasks, deliverables, deadlines, and next steps.
• Translate project discussions into clear, actionable tasks and organize them in Airtable.
• Coordinate with different team members to ensure tasks are completed on time.
• Follow up on project progress, identify bottlenecks, and proactively resolve issues.
• Review information and deliverables from different teams to ensure accuracy, completeness, and alignment with project requirements.
• Keep stakeholders updated on project status and communicate important updates to Loryn.
• Support the execution and coordination of digital marketing initiatives.
• Manage and maintain workflows and automations within GoHighLevel.
• Build and optimize GoHighLevel workflows based on business and marketing requirements.
• Support email marketing campaigns and related workflows.
• Work with CRM data and ensure information is organized and accurate.
• Use AI tools such as Claude and ChatGPT to improve productivity, organize information, and support marketing and project coordination tasks.
• Collaborate with team members across marketing, operations, and other functions to keep projects moving.
• Identify opportunities to improve processes, automate repetitive work, and make project coordination more efficient.

Digital Marketing Coordinator

• Plan, launch, manage and optimize paid digital campaigns across Google Ads, Meta Ads, Facebook, Instagram and TikTok Ads
• Monitor and optimize CPC, CPL, cost per registration, CPA, first-time depositor cost, conversion rate, ROAS and customer acquisition cost
• Identify underperforming campaigns and reallocate budgets toward stronger audiences, creatives, geographies and channels
• Plan, build and execute email marketing campaigns across customer lifecycle stages
• Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting
• Track email delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated
• Develop structured WhatsApp messaging journeys using approved WhatsApp Business platforms and CRM automation tools
• Help design and operate automated marketing workflows triggered by registration, KYC completion, deposits, trades, inactivity and withdrawals
• Turn marketing objectives into structured campaigns and own delivery from planning through execution and reporting

Digital Marketing Specialist

• Develop and manage a consistent content calendar for LinkedIn and Instagram
• Align content with brand messaging and lead generation goals
• Turn completed projects, services, and business capabilities into social posts, case studies, website content, and visual assets
• Manage and optimize Google Business Profile
• Conduct SEO and keyword research
• Coordinate updates to website content, landing pages, and project pages
• Research and qualify B2B prospects, including contractors, developers, property managers, architects, and other decision-makers
• Research and track public and private bid opportunities, project announcements, and potential business opportunities
• Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing
• Create and edit digital assets using Canva and basic photo/video editing platforms
• Monitor digital marketing performance across social media, search, website, email, and lead generation activities
• Maintain accurate lead and opportunity information in CRM and tracking systems
• Prepare performance reports and provide actionable insights
• Conduct competitor and market research
• Recommend improvements based on performance data

Digital Marketing, Lead Generation Coordinator

• Support the marketing ecosystem, data, and campaigns for Generation
• Support the design, implementation, and management of the global marketing strategy
• Leverage data, operations, content, insight, and technology to drive strategy, performance, and sustainable growth
• Provide direct marketing support for Ghana, Colombia, and the USA
• Engage affiliate countries to discuss needs, requirements, solutions, training, and other support
• Support marketing automation and campaigns using Insider
• Support content and campaigns
• Support existing marketing strategies through data analysis using Google Analytics, Power BI, and Staff Portal
• Build and optimize marketing funnels to generate leads, improve conversions, shorten engagement cycles, and maximize wins
• Translate data insights into actions supporting decision-making, country marketing teams, and leadership
• Support rollout of the marketing technology stack
• Support technology tools and integration and information flow between tools, including Insider
• Work with country teams to improve processes and increase efficiency
• Ensure knowledge sharing and effective communication across the team
• Collaborate with Communications, Partnerships, Data & Impact, Digital, PDS, employer engagement, and other stakeholders

Digital Marketing jobs in Colombia

Digital Marketing, Social Media Coordinator

Digital Marketing Intern

Digital Marketing Coordinator

Digital Marketing Specialist

Digital Marketing, Lead Generation Coordinator

Global Digital Marketing Manager