Email Marketing Manager

• Take ownership of the email marketing function, partnering with leadership to set goals tied to demand generation and pipeline
• Build and maintain the email marketing calendar, aligning sends with product launches, events, webinars, and sales priorities
• Develop segmentation and cadence strategies for prospects, customers, and partners
• Plan, build, and send newsletters, promotional sends, event invitations, and product announcements
• Coordinate with content creators and project manage the flow of content into the email program
• Write and edit email copy and subject lines for security, risk, and compliance leaders
• Run QA on every send, including content, links, PDFs, rendering across devices, and personalization fields
• Design, build, and optimize automated workflows, including lead nurture tracks, onboarding sequences, and re-engagement campaigns
• Work with sales to align email touches with the sales process and lead handoff
• Build targeted prospect lists using Salesforce and ZoomInfo and manage list growth strategies
• Manage the contact database, including segmentation, data hygiene, suppression, and unsubscribes
• Monitor bounces, spam complaints, and SPF, DKIM, and DMARC authentication to protect sender reputation and inbox placement
• Run A/B tests on subject lines, content, calls to action, and send times
• Own weekly reporting on open, click, conversion, and unsubscribe rates
• Report monthly and quarterly on email's contribution to leads, pipeline, and revenue
• Recommend improvements to email systems, processes, and tools
• Support other tasks needed for the team's success

Email Marketing Specialist

• Build and launch email campaigns in Klaviyo and SMS campaigns in Attentive, managing content, personalization, links, tracking, audiences, and scheduling
• Build and maintain automated welcome, abandonment, post-purchase, cross-sell, win-back, and re-engagement journeys
• Create customer segments using engagement, purchase history, product or category interest, lifecycle stage, and other customer signals
• Use HTML and CSS to update email templates, troubleshoot rendering issues, and support responsive designs
• Own pre-launch QA for content, imagery, links, tracking, rendering, mobile experience, personalization, exclusions, suppressions, journey logic, and compliance
• Coordinate briefs, assets, approvals, calendars, and deadlines with marketing, brand, creative, merchandising, and ecommerce teams
• Support consent management, list hygiene, email deliverability, SMS compliance, and data integrity
• Maintain campaign documentation, naming conventions, QA checklists, templates, and reporting trackers
• Run email and SMS tests, document results, and apply learnings to improve content, audiences, timing, and customer experience
• Monitor campaign and journey performance, including engagement, conversion, attributed revenue, and revenue per recipient
• Turn performance results into practical recommendations
• Participate in planning and contribute to contact strategy, lifecycle roadmaps, segmentation, testing priorities, and revenue goals

Senior Email Marketing Specialist

• Prepare newsletters and CRM campaigns in Klaviyo for deployment, including content, links, segments, and send logic
• Create, maintain, and optimize automated CRM flows such as Welcome, Post-Purchase, and Winback
• Test and QA content, links, personalization, and rendering across different devices
• Support segmentation and audience selection
• Prepare and evaluate A/B tests for subject lines, content, send times, and CRM mechanics
• Analyze core CRM KPIs and create regular reports and ad hoc analyses
• Continuously develop newsletters and automations and contribute ideas for content, personalization, and lifecycle communication
• Maintain templates, segments, and CRM data, ensuring a clean Klaviyo structure
• Collaborate with CRM, Creative, E-Commerce, and Analytics teams
• Support seasonal campaigns, product launches, and other CRM initiatives

Working Student: CRM & Email Marketing – all genders welcome

• Write and deploy email campaigns and automated sequences for NoGigiddy's subscriber list
• Segment audiences based on behavior, preferences, and engagement history
• A/B test subject lines, send times, and CTAs to improve open and click rates
• Build and maintain automated flows, including welcome sequences, re-engagement, and offer alerts
• Monitor deliverability, unsubscribe rates, and list health
• Coordinate with the content team to align email with broader campaigns
• Report on campaign performance and iterate based on data

• Write and deploy email campaigns and automated sequences for NoGigiddy's subscriber list
• Segment audiences based on behavior, preferences, and engagement history
• A/B test subject lines, send times, and CTAs to improve open and click rates
• Build and maintain automated flows — welcome sequences, re-engagement, offer alerts
• Monitor deliverability, unsubscribe rates, and list health
• Coordinate with the content team to align email with broader campaigns
• Report on campaign performance and iterate based on data

• Build and schedule 2–3 email campaigns per client each week in Klaviyo
• Write persuasive, on-brand copy for campaigns and lifecycle flows
• Build and maintain Welcome, Abandonment, Post-Purchase, Winback, and advanced segmentation flows
• Set up and QA automations, filters, splits, and A/B tests
• Manage segmentation, suppression logic, list hygiene, and SMS compliance
• Monitor opens, clicks, conversions, revenue, LTV, and retention performance
• Work closely with Account Managers, Designers, and other marketing specialists
• Identify opportunities to improve campaign and retention performance
• Manage email and SMS marketing across multiple eCommerce and DTC brands