Growth Marketing

• Lead end-to-end execution and delivery of direct mail and email acquisition programs
• Own performance across leads, conversion, revenue, and cost efficiency
• Translate business objectives into campaign plans and priorities
• Develop and manage targeting, segmentation, and contact strategies
• Design and execute test-and-learn plans across audience, offer, and creative
• Analyze performance data and drive insights and optimization
• Manage campaign timelines, dependencies, and cross-functional execution
• Partner with Marketing, Sales, Analytics, Finance, and Operations
• Oversee external agencies and vendors
• Own budget tracking, forecasting, and spend discipline
• Identify risks, remove blockers, and ensure consistent program delivery
• Lead and develop team members, driving accountability and performance standards

Marketing Manager, Acquisition – Direct Response

• Lead Chicago Public Media’s audience growth and member acquisition engine across all brands, platforms, and channels
• Expand potential membership audiences, increase engagement and registration, and convert audiences into long-term financial supporters
• Oversee acquisition strategy across digital, audio, on-air, paid media, and emerging platforms
• Own acquisition revenue, conversion performance, CPA efficiency, and sustainable long-term growth
• Build scalable acquisition systems moving audiences from discovery to first-time financial support
• Develop acquisition strategies, CPA/LTV frameworks, forecasts, channel plans, and growth models
• Lead acquisition testing, optimization, reporting frameworks, and continuous improvement
• Lead acquisition strategy for emerging products and platforms, including a new product launching in FY27
• Oversee channel performance, conversion optimization, KPI governance, attribution standards, dashboards, and reporting
• Develop audience targeting, offer positioning, and conversion messaging frameworks
• Partner with Product, Marketing, Insights, Development, Editorial, Membership, and Lifecycle teams
• Manage and mentor Growth & Acquisition team members
• Oversee vendor and agency relationships
• Support acquisition planning, budgeting, and resource prioritization

Director of Growth – Acquisition

• Lead Chicago Public Media’s audience growth and member acquisition engine across all brands, platforms, and channels
• Expand potential member audiences, increase engagement and registration, and convert audiences into long-term financial supporters
• Oversee acquisition strategy across digital, audio, on-air, paid media, and emerging platforms
• Own acquisition revenue, conversion performance, CPA efficiency, and sustainable long-term growth
• Build scalable acquisition systems from audience discovery through first financial support
• Increase new member volume, registration, known-user growth, conversion rates, and lifetime value
• Develop acquisition strategies, CPA/LTV frameworks, forecasts, and channel contribution models
• Lead testing, optimization, reporting, and experimentation across channels, products, and audience segments
• Lead acquisition strategy for emerging products and platforms, including a new product launching in FY27
• Oversee landing page, donation flow, registration, and onboarding conversion optimization
• Define channel strategy, KPI governance, attribution standards, dashboards, and reporting
• Develop audience targeting, offer positioning, and conversion messaging frameworks
• Partner with Product, Marketing, Insights, Editorial, Development, Membership, and Lifecycle teams
• Manage and mentor Growth & Acquisition team members
• Oversee vendor and agency relationships
• Support acquisition planning, budgeting, and resource prioritization

• Serve as the organization’s subject matter expert for texture ingredients
• Lead initiatives that drive market share growth through strategic supplier relationships, cross-functional collaboration, and direct customer engagement
• Support business planning and collaboration to understand product functionality, applications, and market opportunities
• Communicate opportunity pipeline information
• Provide guidance and training to sales teams on product benefits, applications, and market positioning
• Deliver internal and external training on hydrocolloids and starches
• Identify new market opportunities, target segments, and growth initiatives
• Analyze market trends, competitive activity, and functionality to support strategic decision-making
• Develop and execute product line and go-to-market strategies on selected product lines
• Support customer engagement through sales meetings, customer visits, and collaborative business development efforts
• Expand product penetration within existing accounts and acquire new opportunities
• Own product, technical, and processing knowledge for Batory Texture
• Build and create market position by locating, developing, defining, and closing business
• Update job knowledge through educational opportunities, professional publications, and personal networks

Market Growth Manager

• Develop and lead analytics for pricing, promotions, and assortment
• Partner with Sales, Finance, and Marketing to align business objectives and financial goals
• Provide data-driven recommendations to optimize sales and profitability
• Conduct competitive pricing and market condition analyses
• Present recommended adjustments and opportunities to cross-functional stakeholders
• Design pricing models to maximize revenue and profitability and lead their implementation
• Monitor and analyze promotional activities by item, channel, and category
• Create promotional strategies by customer, channel, and category and forecast their financial impact
• Lead internal customer line review processes and model impacts on internal and customer-facing metrics
• Define KPIs and build performance dashboards
• Enhance pricing, promotion, and assortment reporting processes
• Develop tools for Sales and Marketing to measure pricing and promotional effectiveness
• Apply regression, clustering, predictive modeling, and other statistical techniques
• Identify and implement new data sources and analytical tools
• Influence cross-functional strategic decisions as a pricing and promotions thought leader
• Support annual business planning, category management, and channel strategy development
• Present complex data insights clearly and persuasively to stakeholders at all levels

Growth Marketing jobs in Illinois

Marketing Manager, Acquisition – Direct Response

Director of Growth – Acquisition

Director of Growth – Acquisition

Market Growth Manager

Senior Analyst, Revenue Growth Management