Growth Marketing

• Own the growth strategy focused on increasing recurring subscription revenue
• Identify opportunities to improve acquisition, conversion, retention and revenue
• Develop and test growth channels, strategies and initiatives
• Own paid acquisition strategy and performance
• Manage and optimise paid marketing campaigns
• Test messaging, offers, creative and campaigns
• Own lifecycle marketing across acquisition, activation, engagement, retention and reactivation
• Develop and optimise segmentation, campaigns and automations
• Reactivate former customers and convert existing free audiences
• Analyse lifecycle performance and improve the customer journey
• Establish reporting for growth and marketing metrics
• Analyse acquisition, conversion, subscription revenue and retention data
• Turn data into insights and growth recommendations
• Work with the CTO/development team to improve tracking and measurement
• Build and structure the marketing function from the ground up
• Build and lead a growth/marketing team
• Set priorities, processes and performance expectations
• Develop customer connection, advocacy, referrals, retention and organic growth
• Build community as a commercial growth asset

Head of Growth

• Develop and execute growth and marketing strategies for GIG Rewards and KONEK
• Drive brand awareness, user acquisition, activation, engagement, retention, and reactivation across digital channels
• Develop go-to-market strategies for campaigns, promotions, product features, and partnerships
• Plan and execute integrated digital marketing campaigns
• Develop content, messaging, audience targeting, and communication strategies
• Create or oversee copy, social media content, newsletters, presentations, campaign materials, graphics, videos, and digital assets
• Monitor audience conversations, feedback, engagement, and emerging trends
• Maintain consistent brand positioning and messaging
• Build AI-assisted marketing workflows and automate repetitive processes
• Monitor KPIs and analyze campaign, customer, and audience data
• Prepare performance reports and translate insights into actionable growth recommendations
• Collaborate with Product, Operations, Creative, Business Development, Data, Management, agencies, creators, influencers, suppliers, and partners
• Participate in product launches, campaign planning, brainstorming, and strategic marketing projects

Growth & Marketing Strategist

• Contribute to growth strategy across digital touchpoints for international sites
• Develop understanding of target audiences and customer journeys to reach and convert the right audience
• Own and manage paid media budgets across assigned markets and channels
• Collaborate with Growth, Analytics, Brand, Finance, and country teams on paid advertising and customer growth initiatives
• Use data and analytics to identify growth and optimization opportunities and key customer acquisition drivers
• Translate analytics and insights into actionable recommendations and communicate initiative and channel effectiveness
• Drive strategy and execution across Meta, Google, TikTok, affiliates, and other paid advertising channels
• Own performance marketing KPIs including traffic, conversion rate, revenue, and new customers across markets
• Partner with advertising and technology platforms to implement digital advertising best practices
• Report on campaign performance, identify growth opportunities, and support channel mix and budget decisions
• Design experiments and incrementality tests and present data-driven recommendations
• Plan segmented campaigns based on user behavior and improve them through regular testing
• Collaborate with cross-functional teams to optimize ad creatives and audience targeting
• Partner with analytics, data engineering, and product teams to improve marketing automation, attribution modeling, and data tracking
• Act as a functional expert in cross-functional growth marketing and customer acquisition projects
• Develop and own creative strategy for paid acquisition channels, especially Meta and social platforms
• Recommend creative formats, concepts, messaging, and content angles across images, videos, carousels, UGC/KOL content, and emerging ad formats
• Create and edit performance marketing assets, including static images, short-form videos, carousels, and other digital ad formats
• Collaborate with Brand, Creative, Merchandise, and other teams
• Test emerging creative tools and technologies, including AI
• Analyze creative performance at asset and concept level and apply learnings to future creative development

Growth Acquisition Executive

• Open ad accounts and manage digital advertising campaigns.
• Build and optimize landing pages for maximum conversion.
• Create and maintain comprehensive outbound lists for lead generation.
• Configure data enrichment and sequences for improved lead targeting.
• Fix lead routing issues to ensure smooth operations.
• Improve email deliverability rates through strategic adjustments.
• Automate workflows using AI to increase efficiency and productivity.
• Inspect and analyze CRM data to identify effective channels for pipeline and revenue generation.
• Manage and mentor SDRs and marketers, setting clear priorities and performance expectations.
• Coach team members on best practices and strategies to enhance performance.
• Monitor team metrics and ensure accountability for results without waiting for external intervention.
• Utilize experimentation and fast-paced execution to drive growth in short-cycle SMB SaaS products.
• Track measurable results including qualified demos booked, pipeline generated, CAC, cost per demo, conversion rates, and revenue influenced.

Growth Marketing jobs in Philippines

Head of Growth

Growth & Marketing Strategist

Growth Acquisition Executive

Growth Operator – B2B SaaS