Growth Marketing

• Shape and continuously improve the website from a customer journey, messaging and conversion perspective
• Identify and prioritize opportunities to improve acquisition and conversion across the customer journey
• Own acquisition campaigns from strategy through execution, measurement and iteration
• Define campaign audiences, propositions, messaging, customer journeys, channels and touchpoints
• Develop and run CRO and growth experiments based on clear hypotheses
• Use customer research, behavioral insights and quantitative data to understand conversion drivers and blockers
• Conduct research, messaging, content, copy and experiment concepts hands-on
• Work with PPC, Design, Sales, Analytics, Product and other specialists
• Support selected activation and free trial-to-paid conversion projects
• Use AI across research, analysis and execution while maintaining quality
• Participate in resume review, phone interview, hiring manager interview, task challenge, team and leadership panel, and offer stages as part of recruitment

Growth Marketer

• Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets
• Extend into paid social (Meta, TikTok, Snapchat) where capacity and skillset allow
• Manage budget pacing and reallocation across markets and channels
• Deliver against regional KPI targets: ROAS and CPA per first-time deposit
• Run structured A/B tests on creative, bidding strategy, and audience targeting
• Monitor iOS attribution limitations (ATT/SKAD), PMax placement-level visibility, and regional regulatory constraints
• Localise campaign strategy to market language, competition, regulation, and payment/funding behaviour
• Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing
• Liaise with Google and relevant social platform account teams
• Maintain weekly reporting on spend, revenue, ROAS, and CPA, flagging anomalies

User Acquisition Manager – PPC

• Operational management of campaigns
• Funnel calculation
• Technical setup of campaigns
• Analysis of advertising campaign effectiveness
• Running and scaling creatives through systematic testing
• Working with Google Ads, Meta, and video networks
• Making hypothesis-driven decisions and demonstrating ownership

User Acquisition Manager

• Own the full Polish P&L, including revenue targets, booking volume, CAC, and channel payback periods
• Own allocation decisions for a six-figure performance marketing budget and manage spend weekly
• Report directly to leadership on ROI by channel
• Set the hiring bar, manage performance, develop people, and execute campaigns personally
• Decide which channels to scale or eliminate and sequence investment across a 12-month growth roadmap
• Track competitors and identify gaps in the Polish OTA market
• Translate market intelligence into acquisition strategy

Head of Growth, Online Travel Agency

• Own the social content calendar across X, Instagram, TikTok, YouTube, LinkedIn, and Discord for ElevenCreative and ElevenLabs, from planning through publishing
• Coordinate with AI creative producers and product teams to capture screen recordings, motion demos, and feature walkthroughs
• Record and edit content using tools such as Screen Studio, adding text and motion overlays and formatting content natively for each platform
• Own and grow the Discord community, sparking conversation and surfacing feedback
• Plan and execute social content for product launches, feature releases, and company moments
• Collaborate with creator partnerships and community teams to source creator work, align campaigns, and amplify content
• Monitor engagement, reach, follower growth, and conversion analytics to refine strategy
• Track platform trends, algorithm changes, and cultural moments
• Develop and maintain a consistent brand voice and quality bar across channels
• Manage community engagement by responding to comments, surfacing feedback, and joining relevant conversations
• Develop and iterate content formats that drive engagement and demonstrate product capabilities to creators and marketers

Growth Marketing jobs in Poland

Growth Marketer

User Acquisition Manager – PPC

User Acquisition Manager

Head of Growth, Online Travel Agency

Social Growth Strategist