Head of Department

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics
• Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights
• Map B2B buying journeys, decision points, barriers, and opportunities
• Lead integrated strategic planning connecting audience insight, messaging, paid media, performance creative, and conversion experiences to client growth objectives
• Define audiences, positioning, messaging priorities, channel roles, and sequencing
• Partner with paid media, design, copy, landing page, and analytics specialists across paid search, paid social, display, and video
• Apply DiscoverabilityOS™ principles within Performance Marketing
• Write strategic and creative briefs
• Facilitate planning workshops and working sessions
• Evaluate concepts and plans against strategic briefs
• Own strategic planning direction for assigned Performance Marketing engagements
• Present research, recommendations, and integrated plans to clients and senior stakeholders
• Lead strategic narratives for pitches and account expansion opportunities
• Build alignment across teams and clients and document strategic decisions and trade-offs
• Translate business objectives into measurement frameworks and learning priorities
• Interpret performance across engagement, conversion, lead quality, pipeline, and revenue
• Develop test-and-learn plans and recommend evidence-based adjustments
• Consider budget, scope, and delivery constraints
• Use AI and research tools for insight synthesis, competitive analysis, and planning efficiency
• Validate AI-generated outputs and protect confidential client information
• Establish planning standards, coach colleagues, and improve strategic quality

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