Influencer Marketing

• Own the overall influencer and creator marketing strategy, goals, budget, and operating plan
• Build a scalable creator acquisition engine with strong CAC, conversion, revenue, and ROI
• Develop and optimize the creator portfolio across segments, platforms, geographies, and partnership models
• Build long-term relationships with creators, managers, agencies, and creator ecosystem partners
• Develop authentic creator-led campaigns that deliver measurable business results
• Allocate spend, measure performance, and shift investment toward high-performing opportunities
• Turn successful partnerships into recurring sponsorships, ambassador programs, affiliates, and durable relationships
• Experiment with platforms, creator segments, compensation structures, affiliate models, content formats, and partnerships
• Collaborate with Growth, Product Marketing, Social, Community, Brand, Creative, and Product teams
• Establish processes, technology, measurement systems, and operating cadence to scale influencer marketing globally
• Hire and develop the influencer marketing team

Head of Influencer Marketing

• Build a roster of creators and talent across Instagram, TikTok, and YouTube
• Source creators whose audience and aesthetic align and help grow the Open brand
• Develop brand partnerships, from pitch and proposal through to delivery
• Negotiate rates, deliverables, and usage rights; manage contracts and payments with the operations team
• Write creative briefs and guide content so it feels authentic to the creator, Open, and partner brands
• Plan and run creator activations, including studio visits, hosted classes, gifting, events, and launches
• Maintain a data-driven affiliate tracker covering pipeline, deliverables, posting dates, spend, and performance
• Build and run Open’s creator program as part of the partnerships team
• Establish lasting creator relationships that bring new people into the studio and online classes
• Integrate creators into brand partnership campaigns, events, and collaborations
• Own the creator program end to end, from sourcing and outreach to briefs, contracts, content, and results

Influencer Manager – Contract, Full-time

• Lead influencer and creator strategy across major product launches, evergreen priorities, campaigns and key brand moments
• Translate brand and business priorities into creator strategies across organic, gifting, creator affiliate, partnerships and community-driven activations
• Lead influencer programs from strategy through execution, including creator selection, relationship management and program delivery
• Build and maintain relationships with priority creators, managers and talent partners
• Lead creator affiliate and partnership strategies using organic and performance insights
• Develop creator and community strategies across events, product testing, early access and other brand experiences
• Lead influencer strategy for priority global markets and launches with regional teams and agency partners
• Analyze influencer program performance and translate results, creator behavior and cultural insights into recommendations
• Monitor creator landscape, emerging talent, platform behavior, beauty trends and cultural moments
• Partner with Brand, Social, Growth, E-commerce, Communications, Creative and Operations teams
• Develop the team and junior talent
• Report to the Associate Director, Influencer Marketing & Community

Senior Manager, Influencer Marketing, Community

• Harness creator partnerships and social commerce opportunities to bring Logitech’s mission and product strategies to life
• Collaborate with the Global Creator team on guidelines, best practices, and opportunities aligned with global strategy
• Craft influencer-led campaigns amplifying Logitech’s brand positioning, storytelling, and sector thought leadership
• Empower creators and agency partners through guidance, training, and social expertise
• Collaborate on North American regional strategy
• Establish thought leadership through innovative influencer campaigns across North American audiences and product teams
• Travel for internal meetings, industry conferences, and on-site customer visits as needed

Partnership & Influencer Manager – Personal Work Solutions

• Steward influencer strategy across tier mix, category focus, seasonal programming, and always-on activations
• Source, negotiate, and manage creator partnerships
• Identify talent, lead contract negotiations, and cultivate long-term creator relationships
• Define KPIs, own reporting, and optimize performance in real time
• Connect influencer activity to traffic, conversion, and revenue
• Partner with paid social to whitelist high-performing creator content and maximize reach through boosting and dark posting
• Architect the influencer technology stack, such as ShopMy
• Establish scalable processes for outreach, briefing, and review
• Collaborate with the Creative Strategist and Channel Managers to execute a persona marketing program
• Report directly to the VP of Brand Marketing

Influencer Marketing jobs in California

Head of Influencer Marketing

Influencer Manager – Contract, Full-time

Senior Manager, Influencer Marketing, Community

Partnership & Influencer Manager – Personal Work Solutions

Associate Director – Influencer Marketing