Marketing

• Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives
• Translate company goals into actionable marketing plans and channel priorities
• Develop campaign strategies across awareness, conversion, and retention
• Establish campaign priorities, calendars, budgets, and performance expectations
• Plan, launch, manage, and optimize paid advertising campaigns
• Own campaign structure, targeting, budgets, bidding, and optimization
• Develop customer acquisition, retargeting, and conversion strategies
• Monitor advertising performance and allocate budgets based on results
• Collaborate with creative teams on advertising concepts
• Develop and execute email marketing and lifecycle campaigns
• Manage email segmentation, messaging, scheduling, automation, and optimization
• Monitor email deliverability, engagement, conversions, and revenue
• Develop testing strategies for subject lines, messaging, offers, creative, and calls to action
• Guide content and creative execution through briefs, messaging, positioning, formats, and deliverables
• Review creative performance and provide actionable feedback
• Build and manage a structured A/B testing roadmap across marketing channels
• Analyze test results and document learnings
• Monitor consumer behavior, competitors, advertising trends, and marketing opportunities
• Analyze competitor positioning, promotions, messaging, and activity
• Establish and monitor marketing KPIs
• Track revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, retention, and campaign performance
• Build marketing performance reports and present insights, recommendations, and next steps to leadership
• Use analytics to guide budgets, campaign priorities, and marketing strategy

Marketing Manager

• Develop and execute comprehensive performance marketing strategies across Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.
• Monitor, analyze, and optimize campaigns to maximize ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.
• Use digital analytics and data for A/B testing, landing-page optimization, and audience-targeting refinement.
• Collaborate with Creative, Content, and Analytics teams.
• Stay current with digital marketing, performance marketing, and growth-hacking trends and best practices.
• Lead and mentor junior team members.
• Develop performance reports and provide actionable insights to clients and internal stakeholders.
• Manage budgets and optimize resource allocation to maximize campaign performance.

Senior Performance Media Buyer

• Own and develop CVM and marketing analytics for the banking industry
• Design and measure banking marketing campaigns end-to-end
• Apply customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement
• Support banking commercial objectives including product holding and cross-sell, deposit and balance growth, lending and card propensity, and new-to-bank acquisition
• Own CVM use cases including cross-sell, card activation and usage, balance growth, silent attrition, and lifecycle and transaction triggers
• Design control groups and measure incrementality
• Apply marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability
• Define customer attributes and segments in collaboration with Engineering teams

Senior CVM and Marketing Analysis, Banking Industry

• Decide which customer attributes and segments are worth building
• Own the Telco use case library
• Define what each customer segment means commercially and how its value is measured
• Design and measure customer campaigns
• Build and use customer segments in a real customer data or campaign environment
• Own CVM use cases end to end, including churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade
• Prove campaign impact through control design, uplift, and incrementality measurement
• Work with engineering teams to specify customer attributes and segments
• Work with a Customer Data Platform or campaign management platform

Marketing jobs in Egypt

Marketing Manager

Senior Performance Media Buyer

Senior CVM and Marketing Analysis, Banking Industry

Senior CVM, Marketing Analysis