Marketing

• Own the EMEA B2B integrated marketing strategy and quarterly plan
• Align priority audiences, markets, launches, campaign sequencing, channels, and measurement with Consumer Marketing
• Translate audience insight, cultural and competitive context, product truth, customer proof, and business priorities into regional strategies and creative briefs
• Develop campaigns across paid, owned, earned, social, field, partner, and sales channels
• Partner with Sales, GTM leaders, and Marketing Operations on segmentation, target-account priorities, campaign infrastructure, attribution, reporting, and pipeline pacing
• Orchestrate Brand, Creative, Product Marketing, Customer, Communications, Growth, Demand Generation, Field, Partner Marketing, agencies, local teams, and Production into a coherent audience journey
• Serve as the marketing interface to Production by aligning scope, budgets, timing, feedback, and approvals
• Partner with Global Integrated Marketing to shape global campaigns and bring them into EMEA
• Recommend investment allocations across global, regional, and local activity
• Use AI to deepen insight, improve briefs and workflows, test new formats, and accelerate execution
• Track measurable progress across awareness, consideration, engagement, pipeline, adoption, consumption, and revenue

Integrated Marketing Manager

• Conduct market research and ideation
• Write copy for ads, VSLs, funnel pages, and emails
• Own the message across the company's marketing assets
• Write high-volume ad concepts and iterations for different customer profiles, mechanisms, testimonials, and awareness levels
• Develop hypotheses, target avatars, and reasoning for each ad concept
• Manage video editors and provide creative briefs, shot lists, scripts, and quality direction
• Review and approve final cuts, including pacing, hooks, captions, visuals, music, formats, and message accuracy
• Brief the spokesperson and source, script, and brief testimonial ads
• Write VSLs, opt-in pages, sales pages, TSLs, retargeting copy, CRO test copy, webinars, and case studies
• Send daily email broadcasts designed to book sales calls
• Write nurture, post-opt-in, show-up, and release sequences
• Manage email revenue and deliverability; report weekly on broadcast revenue, autoresponder revenue, and call-booking emails
• Review sales calls, email replies, competitor ads, and VSLs; maintain objection, customer-language, and swipe-file resources
• Analyze cost per call and ROAS by concept and decide what to iterate
• Track ads as new or iteration and mark wins or losses after review
• Write compliant copy and flag risky claims before review
• Use AI for research, structure, and self-review while ensuring the copy itself is original
• Report to the Head of Paid Marketing and work closely with the founder
• Improve qualified-call acquisition costs, VSL performance, email revenue, funnel messaging, and creative production over time

Senior Direct Response Marketer

• Lead marketing for the UK, Ireland, and BeNeLux region, reporting to the Head of Regional Marketing
• Set regional marketing strategy, targets, channels, budget, and calendar with the commercial lead
• Run full-funnel campaigns across paid social, search, email, events, and partners
• Adapt global campaigns for regional markets and deliver qualified leads to Sales
• Track marketing spend, optimize performance, and demonstrate return on investment
• Build co-marketing initiatives with partners and associations to generate leads
• Create thought leadership, guides, and stories for regional audiences
• Collaborate with the web team to improve visibility in search and AI tools
• Represent marketing in regional sales, customer, and partner teams
• Bring market insights back to the business and represent the brand at events, in the press, and online
• Use AI for research, analysis, testing, content, and automation
• Turn successful campaigns into playbooks and coach fellow regional marketers

Senior Regional Marketing Manager

• Support Marketing Managers and Brand Managers as part of the alcohol team
• Support the coordination and execution of annual brand and customer marketing plans
• Liaise with sales teams, graphic designers, agencies, and other parties
• Manage day-to-day communication and ensure tasks and projects are delivered on time
• Assist with day-to-day brand management activities for the Alcohol Portfolio team
• Generate and collate brand assets
• Assist commercial teams with brand requests and send product and brand information to key stakeholders
• Coordinate executional elements of brand plans
• Support experiential marketing activities with partner experiential agencies
• Input into and prepare tactical PR and influencer plans
• Prepare marketing proposals, presentations, and monthly reports
• Manage specific tactical consumer projects
• Contribute to social strategy for the brand portfolio
• Manage sample stock, POS orders, and logistics
• Provide administrative support to the team as required

Marketing Intern

• Take full ownership of paid client acquisition and run a marketing turnaround
• Direct paid media strategy, account structure, testing methodology, and external media-buying partner
• Own scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing
• Own growth economics forecasts covering revenue, calls, cost per qualified call, spend, and creative volume
• Direct creative and messaging, including hooks, angles, ads, avatar architecture, VSL copy, creative volume, and final quality control
• Mine sales calls and best-customer language to develop and iterate ads based on closed calls
• Own compliance review, account safety, platform-policy monitoring, multi-account testing, and restriction playbooks
• Own conversion-event architecture, event routing, pixel conditioning, attribution, and a canonical weekly funnel scoreboard
• Lead funnel and CRO testing from ads and opt-in through VSL, application, booking, confirmation pages, and sale
• Own email performance, sequences, broadcasts, and the learning loop between email and paid marketing
• Lead the existing marketing team, raise standards, make hiring and firing decisions, recruit A-players, and manage processes and production throughput
• Analyze competitor ads and VSLs and identify how to compete more effectively
• Operate AI-first using Claude and Claude Code daily for analysis, research, SOPs, and compliance pre-checks
• Report to the CEO, work closely with the founder, and assume end-to-end ownership within the first months
• Target restoring historical ROAS and revenue growth within six months, with a path to CMO and profit-share tied to business growth within 18 months