Marketing

• Map the retained customer journey and ensure ongoing value extraction from converted and active casino bettors across the South African market
• Grow and develop designated markets through retention marketing activities
• Maintain, develop and increase retention, activity rates and revenue
• Analyse the customer base with reference to user experience
• Adapt existing communications and develop and test new interventions
• Improve customer conversion, retention rates and value extracted
• Devise, generate and execute dynamic, innovative and cost-effective opening offers
• Own the retention lifecycle calendar and ensure exciting, localised and relevant campaigns
• Develop and implement customer promotions to retain and grow the customer base
• Analyse markets and competitors to ensure campaigns remain competitive
• Conduct result analysis and reporting, including outcomes
• Assess processes and capture learnings through pre- and post-measurement and analysis
• Ensure product features and verticals are effectively marketed to segmented customers
• Develop and manage customer personalisation strategy
• Maintain the integrity of the player experience
• Support other web marketing responsibilities as needed
• Complete other reasonable duties to achieve business objectives

Retention Marketer

• Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives
• Translate company goals into actionable marketing plans and channel priorities
• Develop campaign strategies across awareness, conversion, and retention
• Establish campaign priorities, calendars, budgets, and performance expectations
• Plan, launch, manage, and optimize paid advertising campaigns
• Own campaign structure, targeting, budgets, bidding, and optimization
• Develop customer acquisition, retargeting, and conversion strategies
• Monitor advertising performance and allocate budgets based on results
• Collaborate with creative teams on advertising concepts
• Develop and execute email marketing and lifecycle campaigns
• Manage email segmentation, messaging, scheduling, automation, and optimization
• Monitor email deliverability, engagement, conversions, and revenue
• Develop testing strategies for subject lines, messaging, offers, creative, and calls to action
• Guide content and creative execution through briefs, messaging, positioning, formats, and deliverables
• Review creative performance and provide actionable feedback
• Build and manage a structured A/B testing roadmap across marketing channels
• Analyze test results and document learnings
• Monitor consumer behavior, competitors, advertising trends, and marketing opportunities
• Analyze competitor positioning, promotions, messaging, and activity
• Establish and monitor marketing KPIs
• Track revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, retention, and campaign performance
• Build marketing performance reports and present insights, recommendations, and next steps to leadership
• Use analytics to guide budgets, campaign priorities, and marketing strategy

Marketing Manager

• Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages.
• Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar.
• Develop customer segments that enable more relevant messaging, stronger personalization, and better lifecycle performance.
• Build and execute SMS campaigns and automations as part of an integrated email and retention strategy.
• Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments.
• Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms.
• Monitor email deliverability, list health, sender performance, and engagement signals, and resolve issues before they negatively affect results.
• Analyze lifecycle performance and translate campaign, flow, and customer data into clear reporting and actionable recommendations.
• Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test.
• Troubleshoot execution issues independently using platform documentation, support resources, and AI tools before escalating routine problems.

Email and Lifecycle Marketing Specialist

• Develop and implement acquisition opening offer strategies
• Conduct ongoing in-country competitor analysis
• Collaborate with marketing and in-country teams to ensure relevance and localisation of opening offers
• Maintain existing welcome offers and ensure effective communication
• Develop and implement conversion strategies
• Coordinate and brief ad hoc promotions for unconverted customers with Creative
• Update the Confluence page with calendars, promotions, conversion tracking information, welcome offers and competitor analysis
• Execute promotions across SMS and email communication platforms, including bonus creation for Sport and Casino when needed
• Innovate and implement ideas addressing specific markets, gaming platforms, seasons and fixtures
• Collaborate with the Retention Team to ensure brand consistency throughout the player lifecycle and leverage relevant retention campaigns
• Deliver timely and functional communications promoting new casino games to the unconverted base
• Focus on deliverability across communication platforms
• Analyse results, including test and campaign outcomes, and assess processes and learnings
• Implement new learnings and approaches in subsequent campaigns
• Communicate results effectively with team members and execute new learnings

Marketing jobs in South Africa

Retention Marketer

Marketing Manager

Email and Lifecycle Marketing Specialist

Conversion Marketer