Marketing Analyst

• Ensure sales targets are met by applying ad inventory management and pricing strategies to optimize TV schedule revenue potential
• Monitor inventory utilization and adjust rates based on market demand
• Analyze media research data, including Numeris data
• Provide audience forecasts and rate justifications for seasonal programming schedules
• Prepare audience tracking tools and performance analyses for programs
• Interpret performance results to adjust revenue generation strategies and forecasts
• Design, develop, and optimize dynamic reports and dashboards using IBM Cognos Analytics and Power BI Desktop
• Maintain and evolve existing reports in the Cognos Analytics environment
• Contribute to renewal of direct client agreements by proposing negotiation strategies and commercial offer parameters to sales teams

Sales and Marketing Analyst, French Services

• Provide marketing teams with advisory services to identify relevant targets and optimize activities based on data, analytics, and performance metrics
• Secure targeting and performance measurement operations for relationship marketing, digital campaigns, and marketing research activities
• Target and orchestrate Desjardins Group’s relationship and digital marketing activities for all types of communications
• Measure the performance of relationship marketing activities and digital campaigns using various analyses and share the results
• Collect, valorize, extract, describe, analyze, and interpret data from different channels
• Serve as a data use specialist advisor for practitioners and a resource person for marketing teams
• Interact with stakeholders to understand and communicate issues and influence decision-making

Marketing Data Analyst

• Intake ICS customer objectives and develop annual co-brand marketing plans across stakeholders.
• Bring key stakeholders along to ensure enterprise and partner objectives are met.
• Improve customer experience through relevant, timely, and synchronized marketing and holistic treatment strategies throughout the customer lifecycle.
• Lead end-to-end execution of marketing strategies and campaigns.
• Work with creative agencies to develop marketing collateral.
• Obtain stakeholder approval and coordinate with internal systems, internal and external teams, vendors, and partners to deploy marketing initiatives.
• Support flawless execution of marketing plans with local and central teams.
• Strengthen controls and marketing excellence to meet regulatory and compliance requirements.
• Measure campaign performance against KPIs to inform future strategies.
• Complete post-campaign performance analysis to evaluate effectiveness and optimize impact and efficiency.

Senior Analyst – Marketing

• Assist in developing marketing strategy to identify key acquisition channels for growth
• Manage published marketing communications, including the website, email blasts, public relations, and campaigns
• Collaborate with marketing, sales, website, and solution consultants to promote new product features with company partners
• Manage product awareness through attendance at conferences, corporate events, and other forums
• Perform analytics and ad-hoc reporting for business planning
• Support strategic marketing initiatives for new and existing channels

Marketing Analyst jobs in Canada

Sales and Marketing Analyst, French Services

Marketing Data Analyst

Senior Analyst – Marketing

Marketing Analyst – Co-op