Marketing Operations

• Coordinate and execute marketing plan, program, and campaign level governance through the Marketing Investment Committee
• Serve as subject matter expert for Client Managers and Marketing Managers in preparing governance presentations and documents governance decisions
• Serve on the governance committee as needed
• Ensure marketing funding allocations align with governance decisions
• Track, document, and report funding information
• Manage plan, program, and campaign level budgets in UNICA
• Collaborate with Client Management and marketing executives to monitor financial performance
• Assist with business management of agency contracts, including liaising between Marketing and procurement for new contracts, amendments, renewals, and ongoing performance management
• Collaborate with CFO, Client Management, and Campaign Management on monthly campaign spend reviews and variance identification for reinvestments
• Manage departmental G&A expenses, including third-party resources and discretionary spend
• Establish and maintain department dashboards and key metrics
• Provide rollup reporting to senior leadership as necessary
• Partner with process owners to develop or execute control tests and action plans
• Mentor team members and contribute to team and organizational goals
• Facilitate continuous process improvement
• Ensure procedural information is current and accurate
• Hold the team accountable to documented processes and procedures
• Ensure business risks are identified, measured, monitored, and controlled according to risk and compliance policies and procedures

Senior Marketing Operations Analyst

• Assist in the execution of digital marketing campaigns across email, web, and social platforms.
• Support marketing automation workflows and help maintain lead scoring models.
• Help maintain customer segmentation data for targeted campaigns.
• Assist with lead and pipeline development processes, including data entry and quality checks.
• Monitor campaign performance and contribute to reporting and dashboard creation.
• Ensure data accuracy and integrity within CRM and marketing systems.
• Support compliance procedures by following data governance and privacy standards.
• Provide operational support for marketing technology tools and assist with troubleshooting.
• Contribute to process documentation and operational playbooks.
• Help coordinate vendor activities and track marketing-related contracts and budgets.

Marketing Operations Associate

• Administer and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations
• Ensure clean, consistent, and compliant data across marketing and outreach platforms
• Manage and update target account and contact lists, including segmentation for campaigns and outreach workflows
• Oversee website lead integrations and monitor data flow between systems
• Support email and outreach campaign execution in HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment
• Collaborate with marketing and sales teams on audience targeting and campaign alignment
• Track and analyze campaign performance and create actionable reports and recommendations
• Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality
• Perform ad hoc data pulls, analysis, and reporting for outreach and business development strategy
• Identify opportunities to improve workflows, automation, and efficiency
• Support content marketing and recruitment marketing efforts as interest or experience grows
• Stay current on marketing technologies, tools, and data-driven outreach trends
• Promote NorthStar Anesthesia’s Core Values
• Perform other duties as required

Marketing Technology Specialist

• Manage full-cycle recruiting for Marketing and specialized Operations roles
• Partner with Marketing leaders on Product Marketing, Integrated Marketing, Demand Generation, Growth, Marketing Operations, Digital Marketing, Content, Communications, Social Media, Brand, and related searches
• Support specialized Operations hiring across Customer Experience, Implementation, Onboarding, Professional Services, Business Operations, Solutions, consulting-oriented roles, and operational leadership
• Conduct structured kickoff meetings defining success profiles, requirements, sourcing strategy, interview process, and hiring timelines
• Build proactive sourcing strategies using LinkedIn Recruiter and other sourcing channels
• Screen and assess candidates against defined requirements
• Partner with hiring managers while maintaining ownership of the hiring process
• Set expectations, follow up, and address process delays
• Maintain accurate information in Greenhouse
• Follow interview, assessment, documentation, and compliance processes
• Drive timely interviewer feedback and scorecard completion
• Deliver consistent candidate communication and a professional candidate experience
• Use recruiting data and funnel activity to adjust search strategies
• Use AI and recruiting technology to improve research, sourcing, application review, communication, and efficiency
• Flex across additional recruiting priorities as business needs require

Marketing Operations jobs in Texas

Senior Marketing Operations Analyst

Marketing Operations Associate

Marketing Technology Specialist

Contract Senior Recruiter, Marketing & Operations