Performance Marketing

• Manage and optimise paid campaigns across Google Ads and Meta Ads
• Develop paid acquisition strategies aligned with client objectives
• Analyse campaign performance and identify opportunities to improve results
• Manage campaign structure, targeting, budgets, bidding, creative testing, and ongoing optimisation
• Review AI-generated account analysis and recommendations and determine appropriate actions
• Use tools such as Claude, Codex, ChatGPT, or other AI platforms to support marketing analysis and workflows
• Translate campaign data into clear, actionable recommendations for clients
• Communicate directly with clients regarding strategy, performance, and optimisation opportunities
• Balance performance objectives with broader brand, creative, and customer journey considerations
• Collaborate with specialists across analytics, tracking, dashboards, Google Merchant Centre, and server-side tracking

Freelance Paid Media Strategist – Google, Meta

• Manage and optimise Google Ads and Meta/Facebook Ads accounts
• Develop and implement paid acquisition strategies based on client growth objectives
• Review and validate recommendations generated by AI agents before implementing campaign changes
• Analyse campaign performance and identify opportunities for optimisation
• Advise clients across performance marketing, brand, creative, and growth strategy
• Build strong client relationships and communicate strategies and recommendations confidently
• Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding

Paid Media, AI Strategist

• Develop and execute demand generation strategies supporting business growth, increasing market visibility, and generating a consistent pipeline of qualified leads
• Report directly to a Group Executive
• Lead end-to-end delivery of multi-channel campaigns, including ABM, events, thought leadership, and digital campaigns focused on acquisition, engagement, and lead conversion
• Collaborate with Sales, Channel, and Product stakeholders to build campaigns aligned with shared business objectives and priorities
• Participate in campaign kick-off meetings and go-to-market planning, contributing insights on timing, tactics, and audience segmentation
• Ensure seamless lead handoff and alignment with Sales teams, including clarity around lead qualification criteria and campaign intent
• Support campaign tools and platforms such as Salesforce so activity is tracked, attributed, and actionable by Sales
• Improve campaign efficiency and effectiveness through creative testing, targeting refinements, and new channel opportunities

Demand Generation Manager

Performance Marketing Strategist, Paid Media, AI

• Develop and manage demand generation campaigns across acquisition and upsell channels
• Drive qualified pipeline and support monthly and quarterly revenue targets
• Build campaigns across email, webinars, PPC, SEO, content syndication, events, and other digital channels
• Partner on campaign content including white papers, case studies, landing pages, and sales enablement materials
• Identify and manage relevant in-person and virtual events across APAC
• Track campaign performance, ROI, conversion, and funnel metrics
• Run A/B testing and continuously optimise campaign performance
• Partner with sales and revenue operations to improve lead flow, scoring, nurturing, and conversion
• Use data and market insight to recommend new campaign strategies and opportunities
• Maintain marketing automation and CRM discipline, ideally using Marketo or similar
• Develop and execute multi-channel demand generation programs to increase brand awareness, generate qualified pipeline, and support regional revenue growth
• Regionalise global go-to-market programmes for APAC
• Lead events and channel partner co-marketing programmes in the region
• Work cross-functionally with sales, revenue operations, content, and broader marketing teams
• Travel interstate and overseas regularly for events and company meets

Demand Generation Marketing Lead – Legal tech, AI

• Own campaign strategy and budgets across a portfolio of ecommerce brands
• Be accountable for return on ad spend, measured monthly against targets you help set
• Produce reporting that ends in a recommendation rather than a chart
• Pace budgets across brands with different margins and risk appetites
• Work with brand managers, designers and copywriters to address issues ads cannot fix
• Present performance to clients, including in poor-performing months
• Run Amazon paid media for leading consumer brands through RocketAMS, an ecommerce agency

Performance Marketing Manager, Ecommerce

• Set up new campaigns and ads regularly across Google Ads, Meta, TikTok, Programmatic Video/VOD, multiple verticals, and geographies
• Analyse campaign performance and provide reports and insights to identify growth opportunities across ads, creatives, audiences, keywords, and landing pages
• Review ad performance across channels daily and weekly
• Own the creative pipeline and performance, liaising with the Creative Director and team on creative rotations
• Assist with channel-specific ad creative ideation, digital strategy, and testing
• Monitor and optimise digital performance campaigns within budgets and KPIs
• Run experiments across core platforms to improve ROI
• Use internal attribution, product analytics, platform numbers, geolift, and MMM to assess channel and campaign impact and recommend budget optimisation
• Propose optimal spend allocation between performance and brand channels
• Liaise with the VP of Growth and key stakeholders about performance results and strategies
• Present data and insights effectively, stay on top of industry trends, and monitor competitor movements
• Work in accordance with Lyka's values and principles

Performance Marketing jobs in Australia