Performance Marketing

• Own the paid acquisition engine
• Manage Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen from strategy and structure through daily optimization
• Build and scale campaigns for the full course portfolio and new course launches
• Manage budgets and bidding against CPL and cost-per-enrollment targets
• Ensure conversion tracking, offline conversion imports, and attribution support optimization for real enrollments
• Collaborate with external agency partners and Google representatives
• Plan, launch, and optimize Meta campaigns for prospecting and retargeting
• Brief, test, and iterate ad creatives with design and content teams
• Identify, test, and evaluate emerging channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit
• Run a structured testing roadmap across channels, audiences, landing pages, and creatives
• Track, analyze, and report paid performance from impression to enrollment
• Use HubSpot to connect ad spend to lead quality and enrollment outcomes
• Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
• Collaborate with SEO, content, CRO, and program teams on paid strategy and campaign activity

Senior Performance Marketing Manager, Spain

• Own the paid acquisition engine for WBS CODING SCHOOL
• Manage Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen end-to-end
• Build and scale campaigns across the full course portfolio and new course launches
• Manage budgets and bidding strategies against CPL and cost-per-enrollment targets
• Ensure conversion tracking, offline conversion imports, and attribution are correctly configured
• Collaborate with external agency partners and Google representatives
• Plan, launch, and optimize Meta campaigns across prospecting and retargeting
• Brief, test, and iterate ad creatives with design and content teams
• Identify, test, and evaluate emerging channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit
• Run a structured testing roadmap across channels, audiences, landing pages, and creatives
• Track, analyze, and report on paid performance from impression to enrollment
• Use HubSpot to connect ad spend with lead quality and enrollment outcomes
• Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
• Coordinate paid strategy with SEO, content, CRO, and program teams

Senior Performance Marketing Manager

• Own Google Ads accounts end-to-end across Search, Performance Max, YouTube, and Demand Gen
• Build and scale campaigns for the full course portfolio, including new course launches
• Manage budgets and bidding strategies against CPL and cost-per-enrollment targets
• Ensure conversion tracking, offline conversion imports, and attribution are correctly configured
• Collaborate with external agency partners and Google representatives
• Plan, launch, and optimize Meta campaigns across prospecting and retargeting
• Brief, test, and iterate ad creatives with design and content teams
• Identify, test, and evaluate emerging paid channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit
• Run a structured testing roadmap across channels, audiences, landing pages, and creatives
• Track, analyze, and report on paid performance from impression to enrollment
• Use HubSpot to connect ad spend with lead quality and enrollment outcomes
• Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
• Coordinate with SEO, content, CRO, program, and Admissions teams
• Translate performance data into recommendations for management and share learnings with the wider team

• Act as the dedicated in-house search specialist
• Work daily with external SEA agencies to direct account setups, audit performance, and challenge bidding strategies
• Manage daily setup, optimization, and scaling of global Google Ads and Microsoft Ads accounts
• Structure, monitor, and optimize Performance Max (PMax), Google Shopping feeds, and Search campaigns
• Perform continuous keyword research, bid management, and negative keyword updates
• Optimize product data feeds for Google Shopping and PMax asset groups
• Conduct A/B testing on ad copy, search extensions, and landing pages
• Track search performance metrics and address funnel drop-offs or competitive pricing pressures
• Support product launch campaigns with targeted search capture and remarketing setups
• Collaborate with SEO/GEO to harmonize paid and organic search coverage

Digital Performance Marketing Specialist

• Drive global customer acquisition through performance-focused campaigns across Meta (Facebook & Instagram), TikTok, Reddit, and other platforms
• Plan, set up, and manage paid social campaigns across multiple global markets
• Analyze CAC, AROAS, and CLTV to optimize campaigns and provide actionable insights
• Design and execute A/B and multivariate testing
• Collaborate with Paid Social, Performance Creative, Social Media, Brand, Copywriting, CRM, and E-commerce teams
• Communicate complex performance insights to teams and stakeholders
• Monitor platform trends, competitor strategies, and emerging tools
• Own and optimize significant monthly budgets across multiple markets
• Identify growth opportunities and continuously improve performance beyond benchmarks

Performance Marketing jobs in Austria

Senior Performance Marketing Manager, Spain

Senior Performance Marketing Manager

Senior Performance Marketing Manager

Digital Performance Marketing Specialist

Senior Paid Social Manager