Performance Marketing

• Lead the development and execution of integrated marketing campaigns aligning brand, demand generation, and ABM strategies
• Drive pipeline growth, executive engagement, and strategic account penetration
• Partner with business unit Presidents and their teams to develop growth marketing strategies
• Partner with sales leadership to identify and prioritize strategic accounts
• Collaborate with marketing centers of excellence to deploy marketing tactics
• Provide stakeholder updates and optimize plans based on results and learnings
• Develop best practices and best-in-class marketing approaches with fellow Brand Strategists
• Lead campaigns across awareness, engagement, activation, and sales enablement
• Manage the team marketing budget and Agile Team resources toward high-value growth initiatives
• Coordinate digital, events, content, nurture, webinar, ABM, and sales outreach tactics
• Design and execute account-based marketing programs for target industries, buyer personas, and organizational priorities
• Coordinate personalized outreach programs, landing pages, executive events, and nurture experiences
• Support demand generation and lead capture initiatives tied to MQL, SQL, and pipeline goals
• Manage performance optimization through testing, reporting, and analytics
• Collaborate with creative, communications, digital, analytics, and business teams
• Lead conference and executive event marketing strategy, including pre-event, onsite, and post-event engagement
• Develop campaign briefs, messaging frameworks, KPI definitions, and executive-ready reporting
• Drive continuous optimization across campaign performance, targeting, conversion, and engagement
• Provide support, guidance, leadership, and motivation to promote maximum performance
• Administer company personnel policies and follow staffing and training standards
• Interview, hire, establish performance development plans, and conduct performance discussions
• Perform other duties as assigned

Director, Demand Generation & ABM – Integrated Marketing Strategy

• Design static ads for Meta across feed, stories, and reels placements
• Create short motion ads and animated versions of statics, including product animations, kinetic type, and simple UGC-style edits
• Turn creative briefs into multiple concepts and variations for testing
• Build iterations on winning ads using new hooks, headlines, layouts, offers, and visuals
• Work with the growth team to review CTR, CVR, and ROAS performance and decide what to test next
• Monitor competitors and trends in CPG and supplement advertising and bring new ideas
• Maintain brand consistency while pushing for creative that performs

Paid Social Designer, Statics + Motion

• Support day-to-day execution, optimization, and reporting of Amazon advertising across the H&H portfolio
• Work with the Paid Media team, brand and eCommerce partners, external agency partners, and Amazon partners
• Improve advertising efficiency, accelerate growth, and maximize return on media investment
• Work hands-on within Amazon advertising platforms and large performance datasets
• Identify trends and translate findings into actionable recommendations
• Evaluate and communicate media decisions using data while considering broader business objectives, profitability, and marketing goals
• Identify account-performance opportunities, surface risks, and recommend data-driven optimizations
• Manage multiple priorities and meet tight deadlines in a fast-paced eCommerce environment

Paid Media Coordinator

• Coordinate day-to-day creative workstreams across internal stakeholders, agency partners, freelancers, and UGC creators
• Update project timelines, creative trackers, deliverable schedules, and status updates across multiple active projects
• Follow up on open items, surface blockers, and help ensure projects continue moving
• Manage UGC and creator communication, product sends, shipment tracking, deliverable collection, and production logistics
• Maintain organized creative libraries, asset trackers, naming conventions, and documentation
• Prepare materials for internal reviews and capture and share feedback and action items
• Support UGC creator and freelancer workflows, including briefings, brand guidelines, and deliverable requirements
• Review incoming creative against briefs and brand standards
• Translate internal feedback into actionable direction for creators, freelancers, and agency partners
• Support creative concepts, variations, and testing ideas
• Write and iterate hooks, headlines, on-screen text, captions, creator talking points, and paid social copy
• Assist with asset adaptation and versioning, including light graphic design or video editing when capabilities allow
• Proof and QA final creative assets before launch
• Research competitors, creators, paid social formats, platform trends, and cultural or category behavior
• Maintain a library of hooks, formats, messaging approaches, and visual references
• Mine reviews, comments, social content, and consumer sources for creative insights
• Organize creative performance data from platform and reporting tools
• Support creative performance analysis by identifying patterns and opportunities

Paid Social Creative Specialist

• Own SEM strategy, execution, and optimization across Google and Bing, including keyword strategy, bidding, ad copy, landing page alignment, and budget management
• Build and manage campaigns across multiple business units with distinct audiences and goals
• Define and report on SEM KPIs
• Translate performance data into actionable insights for marketing and business stakeholders
• Partner with performance marketing teammates on integrated paid media strategy
• Contribute search expertise to broader channel planning conversations
• Work with content, demand generation, and product marketing to ensure message consistency from search ad to landing page
• Stay current on search trends, platform changes, and AI-driven search shifts

Performance Marketing jobs in Florida

Director, Demand Generation & ABM – Integrated Marketing Strategy

Paid Social Designer, Statics + Motion

Paid Media Coordinator

Paid Social Creative Specialist

Senior Performance Marketing Manager – SEM