Performance Marketing

• Execute, monitor, and optimize campaigns across multiple channels and objectives, including Mobile App, Remarketing, and Acquisition campaigns
• Set up campaigns, quality assurance, bidding, targeting, pacing, creative rotation, and tracking
• Analyze performance across products, markets, audiences, and channels
• Connect media metrics to conversion, revenue, CAC, and LTV
• Identify opportunities to improve acquisition efficiency across the funnel
• Manage spend within approved budgets and recommend reallocations
• Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats
• Partner with Creative and Product to improve ads and landing pages
• Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights
• Own and optimize remarketing campaigns using audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion
• Report to the Manager, Performance Marketing
• Own campaign execution, optimization, and performance recommendations as a senior individual contributor

Senior Performance Marketing Specialist

• Own the demand generation strategy and quarterly pipeline targets by region and segment
• Design and run integrated campaigns across paid search, paid social, content syndication, SEO, email and webinars
• Build and run account-based marketing programmes against a defined target account list in coordination with sales
• Develop outbound support sequences, content and intent-based targeting for SDR and AE outreach
• Own the funnel end to end from traffic and conversion through MQL, SQL, opportunity and closed-won
• Build and maintain lead scoring, routing and nurture flows
• Run experimentation on landing pages, offers, messaging and channel mix
• Improve conversion rates on existing traffic
• Own the HubSpot marketing automation and CRM stack, including workflows, lifecycle stages, data hygiene and attribution
• Build reporting connecting spend to pipeline to revenue
• Manage the demand generation budget and accountability for cost per opportunity and pipeline ROI
• Own the website platform and CMS, publishing workflow, page templates, governance and release process
• Own technical SEO and site performance, including site structure, page speed, indexation, structured data and Core Web Vitals
• Own site analytics and tracking, including tag management, event tracking, consent management and attribution
• Build and optimise landing pages and campaign pages; run continuous conversion rate optimisation
• Implement and challenge the information architecture and site narrative proposed by Product Marketing
• Coordinate technical implementation of localised pages, including hreflang and market-level site structure
• Manage external web development or agency resources where required
• Run webinar and event programmes across Europe and India
• Build co-marketing programmes with integrators, BPOs and technology partners
• Work with Product Marketing on campaign messaging
• Support product and platform launches with the demand-side launch plan
• Complete a full-funnel audit, establish baseline metrics, launch an ABM programme, prioritise channels, and establish trusted pipeline reporting during the first 90 days

Demand Generation, Growth Manager

• Verantwortlich für die tägliche Performance der Werbekonten innerhalb des POD, überwiegend auf Meta und gelegentlich auf TikTok
• Werbekonten prüfen und Konto- sowie Triple-Whale-Daten zur Entwicklung der Strategie und für Optimierungen nutzen
• Eng mit dem Growth Strategist zusammenarbeiten, um die Paid-Social-Strategie in konkrete Maßnahmen für die Werbekonten zu übersetzen
• Intern und extern erstellte Creatives testen und skalieren
• Kundenziele verstehen und klare, proaktive Updates geben, einschließlich Informationen zum Budget- und Zielverlauf im Vergleich zu den Monatszielen
• Zentrale Erkenntnisse, Engpässe und Empfehlungen für die weitere Ausrichtung an den Growth Strategist berichten
• Sicherstellen, dass alle Maßnahmen für die Werbekonten auf den Zielen und KPIs basieren
• Durch eine klare Struktur und einheitliche Benennungskonventionen für eine saubere Kontoverwaltung sorgen

Paid Social Manager

• Take complete responsibility for assigned paid acquisition campaigns from planning and setup through optimization, troubleshooting and results.
• Plan, build, manage and optimize paid campaigns across Meta/Facebook and Instagram, Google Ads, YouTube and other relevant platforms.
• Generate qualified leads for courses, classes, events, workshops and education programs.
• Optimize for qualified leads and enrollments rather than simply maximizing lead volume.
• Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV.
• Build and test audiences, lookalikes and retargeting segments.
• Set up and optimize lead forms and conversion campaigns.
• Test creatives, hooks, offers, messaging and placements.
• Manage Google Search, Performance Max, Display, YouTube and remarketing campaigns.
• Conduct keyword research, manage negative keywords, optimize bidding and audience targeting, and perform conversion tracking.
• Test ad copy and optimize landing pages.
• Evaluate additional paid acquisition platforms based on audience fit, economics and measurable outcomes.
• Analyze the Ad → Landing Page/Form → Lead → Qualified Lead → Counseling/Sales → Enrolment → Revenue funnel and identify where it loses money.
• Connect campaign data with CRM and actual sales/enrollments.
• Identify winning creative angles, prepare briefs, analyze creative fatigue and audience saturation, and run A/B tests.
• Use AI for ad copy, creative ideation, audience and competitor research, campaign analysis and reporting.
• Use automation for lead handling, reporting, scoring and repetitive marketing operations.
• Investigate problems, propose and implement solutions, and follow through to resolution.
• Continuously test audiences, creatives, offers and funnels while scaling profitable campaigns and improving lead-to-enrollment conversion.

Performance Marketing Expert – EdTech

• Write copy for banners, carousels, short videos/UGC scripts, landing pages, emails/WhatsApp, and ad extensions
• Create angle → message → variation sets for rapid testing and iteration
• Keep copy on-brand, platform-native, concise, and focused on strong calls to action
• Collaborate with designers to pair copy with visuals; provide clear briefs and feedback
• Maintain trackers, file naming, and deadlines; ship reliably
• Lead or participate in weekly client calls, capture briefs, present concepts, and align on next steps
• Translate business asks into clear copy tasks and timelines
• Manage feedback loops, share meeting minutes, consolidate changes, and close approvals

Copywriting Executive – Social, Performance Marketing

• Plan, launch, and optimize paid campaigns across quick commerce platforms, including sponsored search, banners, and keyword bidding
• Optimize RoAS, ACoS, CTR, CVR, sales velocity, top-of-search visibility, and category rank
• Plan visibility boosts for mega sale events and coordinate new launches with ad acceleration
• Manage budgets and structured ad funnels to achieve sales targets and market share
• Allocate monthly performance budgets across channels and marketplaces
• Track daily spending and performance for profitability and goal alignment
• Collaborate with creative teams on ad assets and marketplace teams on promotions and A/B testing
• Analyze platform dashboards and SKU-level performance
• Build weekly RoAS and profitability reports
• Identify hero SKUs and track competitor pricing and promotions
• Improve listing visibility through keyword and search-term strategy
• Optimize titles, keywords, creatives, and pricing against contribution margins
• Coordinate with sales on CRO and operations on inventory

Performance Marketing, Growth Manager

• Execute, monitor, and optimize campaigns across multiple channels and objectives, beginning with Mobile App, Remarketing, and Acquisition campaigns.
• Set up campaigns, perform quality assurance, manage bidding, targeting, pacing, creative rotation, and tracking.
• Analyze performance across products, markets, audiences, and channels, connecting media metrics to conversion, revenue, CAC, and LTV.
• Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
• Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
• Partner with Creative and Product to improve ads and landing pages.
• Partner with Data and Engineering to validate tracking and apply attribution and incrementality insights.
• Own and optimize remarketing campaigns to drive re-engagement, retention, and repeat conversion.
• Report to the Manager, Performance Marketing.

Senior Performance Marketing Specialist, Paid Media

• Manage advertising campaigns for clients in India markets across Paid Social platforms
• Plan, build, and optimize paid social campaigns
• Analyze campaign performance based on client objectives
• Build paid social campaigns and strategies structured into clear frameworks focused on client business objectives and solid insights
• Manage campaigns according to strategic direction provided by Dubai team members
• Ensure campaign setup and delivery aligns with the tactical plan
• Provide strategic and tactical recommendations for future planning
• Optimize media campaigns toward target KPIs across Facebook Ads Manager, Instagram Ads, LinkedIn Advertising Products, Twitter, Pinterest, and Snap
• May eventually manage a team based on capabilities and performance

Performance Marketing jobs in India