Performance Marketing

• Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager
• Manage campaign structures, targeting, bids, budgets, and creative assets
• Monitor pacing and performance daily and execute proactive optimizations
• Analyze campaign results using platform analytics, search trends, auction signals, creative performance, and ecommerce data
• Prepare recurring performance updates covering performance changes, optimizations, and next steps
• Execute and document structured A/B tests across audiences, keywords, bidding strategies, formats, and placements
• Partner with brand and creative teams on creative fatigue, asset needs, and channel-performance feedback
• Troubleshoot ad disapprovals, account flags, and platform support cases
• Use Triple Whale, platform automation, and AI workflows to streamline reporting and campaign optimizations while validating source data
• Report directly to the Performance Media Marketing Manager

Digital Media Planner – Paid Media, Performance Marketing

• Manage and optimize Google Ads campaigns for service-based and home service businesses.
• Develop and implement strategies based on campaign objectives, target audiences, and available budgets.
• Monitor campaign performance and identify opportunities for optimization.
• Manage and adjust campaign budgets based on performance and business needs.
• Review campaign data and use performance insights to make informed decisions.
• Manage multiple websites and advertising campaigns simultaneously.
• Work with campaigns focused on residential and small-business services.
• Clearly communicate campaign strategies, performance, and recommendations to stakeholders.
• Stay up to date with Google Ads best practices and platform changes.
• Provide visibility into current campaigns and explain the strategy and decisions behind them.

Google Ads Specialist

• Plan, launch, and optimize Meta Ads and Google Ads campaigns for approximately 10–15 clients
• Manage USD 50,000–60,000 in monthly ad spend
• Manage budgets, audiences, bidding strategies, creatives, and campaign performance
• Monitor CPL, CPA, CPC, CTR, CPM, and conversion rate daily
• Identify underperforming campaigns and take corrective action
• Create and manage Lookalike, Customer List, Retargeting, Exclusion, and funnel-based audiences
• Run A/B tests and continuous optimization initiatives
• Ensure campaigns are correctly launched, monitored, and managed end to end
• Configure, validate, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion events, and CRM integrations
• Resolve tracking, attribution, and conversion issues
• Maintain consistency between advertising platforms, CRM data, and reported results
• Work with CRMs, pipelines, workflows, and automations
• Configure and validate lead and campaign integrations
• Troubleshoot automation and workflow issues
• Optimize landing pages using WordPress, Elementor, GoHighLevel, or similar tools
• Run landing-page A/B tests on headlines, forms, CTAs, and conversion-focused elements
• Keep dashboards and performance reports up to date
• Document optimizations, results, and key learnings
• Build repeatable processes and playbooks
• Coordinate daily with Account Management, Project Management, and Design teams
• Report directly to the CEO
• Participate in resume review, technical assessment, case review, interviews, and final CEO interview as part of the hiring process

Paid Media Specialist – Meta Ads, Google Ads

• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage and fine-tune automated tROAS and Maximize Conversion Value bidding strategies
• Allocate spend between high-intent search, Performance Max, and Demand Gen channels
• Structure and refine branded and non-branded search campaigns
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail
• Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Work with Creative, Copywriting, and Landing Page teams to supply high-performing campaign assets
• Deliver weekly and monthly performance reports covering spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership
• Manage combined monthly Google Ads and Microsoft Ads budgets of $225K–$250K+

Paid Search Manager

• Build, launch, and manage direct-response advertising campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok.
• Manage daily budgets, pacing, bidding, and campaign structures to maintain acquisition efficiency.
• Monitor campaign performance and make data-driven adjustments to budgets, bids, audiences, and placements.
• Take ownership of paid media execution in-house, replacing or managing third-party agency execution where applicable.
• Ensure campaigns are launched accurately, on schedule, and aligned with business objectives.
• Develop and execute structured weekly testing plans across creative hooks, copy angles, visual formats, audiences, and offers.
• Analyze test results and scale winning concepts while eliminating underperforming assets.
• Partner with creative and copy teams to provide actionable performance feedback and inform creative iterations.
• Maintain a systematic testing pipeline based on campaign data and performance trends.
• Build and maintain tracking frameworks using Meta Pixel, GA4, UTM taxonomies, Hyros, and Triple Whale.
• Audit tracking and attribution setups to identify discrepancies and maintain data integrity.
• Monitor ROAS, CPA, CTR, CPM, conversion rate, spend, and revenue.
• Provide daily and weekly performance reporting and insights into campaign profitability and growth opportunities.
• Identify tracking or attribution issues and coordinate with relevant teams to resolve them.
• Allocate spend toward the highest-performing campaigns, audiences, creatives, and channels.
• Monitor spend pacing and align budgets with performance targets.
• Identify underperforming campaigns and assets and take appropriate action.
• Balance scaling opportunities with acquisition efficiency and profitability goals.
• Collaborate with sales and marketing teams to evaluate lead quality and downstream conversion performance.

Performance Marketing jobs in Mexico

Digital Media Planner – Paid Media, Performance Marketing

Google Ads Specialist

Paid Media Specialist – Meta Ads, Google Ads

Paid Search Manager

Media Buyer / Paid Media Manager