Product Marketing

• Develop and execute go-to-market plans for new campaign-platform capabilities and experiences
• Translate product capabilities into customer value, positioning, messaging, and sales enablement
• Own launch execution, including messaging, enablement, training, communications, and adoption plans
• Partner with Product and the Senior Product Marketing Manager to commercialize campaign experience strategy
• Build understanding of campaign personas through customer feedback, research, and behavioral insights
• Identify opportunities to improve adoption and usability
• Partner with Sales and Sales Enablement to prepare teams for new capabilities, workflows, and processes
• Develop resources needed by sales teams
• Track launch adoption, performance, and market feedback
• Translate insights into recommendations that improve engagement and commercial impact
• Support AI-assisted campaign planning, automation, and new campaign experiences
• Uphold Ibotta's Core Values

Product Marketing Manager, Campaign Experience – Activation

• Write and edit product one-pagers, sales decks, web copy, emails, blogs, and customer stories
• Learn products, customers, and markets and turn knowledge into compelling messaging
• Support product launches by coordinating timelines, materials, and launch activities
• Research competitors and market trends and produce clear, actionable insights
• Maintain sales enablement materials including battlecards, FAQs, and product sheets
• Capture customer and sales feedback through call reviews, win/loss analysis, and customer conversations
• Partner with Demand Generation on campaign and event content
• Track content usage and launch activity and help measure results
• Use AI tools to accelerate research, writing, and analysis while applying thoughtful judgment to final work
• Collaborate with Product, Marketing, and Sales teams

Associate Product Marketing Manager

• Develop and execute go-to-market strategies for solutions and services, including segmentation, positioning, messaging, packaging, sales enablement, and campaign support
• Partner with cross-functional leaders to define market-ready offerings, target audiences, value propositions, delivery models, and expected client outcomes
• Lead offering launches and commercialization initiatives, ensuring cross-functional alignment, market readiness, sales enablement, and post-launch performance evaluation
• Create and maintain positioning frameworks, buyer personas, messaging, solution narratives, and supporting proof points
• Develop portfolio architecture communicating how Vizient's solutions and services address healthcare and life sciences client needs
• Conduct market research, competitive analysis, and client insight activities
• Collaborate with sales enablement and marketing teams on training materials, presentations, proposal content, campaigns, and thought leadership
• Partner with delivery and account management teams to identify measurable client outcomes, develop case studies, and align market-facing messaging with delivery capabilities
• Coordinate cross-functional stakeholders and translate strategic objectives into commercialization plans
• Analyze commercialization metrics, pipeline performance, sales engagement, and client feedback to improve positioning, packaging, and go-to-market execution

Senior Product Marketing Manager, Solutions & Services

• Develop and execute go-to-market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support
• Manage end-to-end product launches, including internal alignment, readiness planning, and post-launch performance tracking
• Create and maintain positioning frameworks, value propositions, and persona-based messaging for products and solutions
• Conduct and synthesize market research, client insights, and competitive intelligence to inform product strategy and roadmap
• Partner with sales enablement teams to develop training materials, talk tracks, battle cards, and objection-handling resources
• Collaborate with marketing teams to align campaigns, content, and thought leadership with product messaging and target client segments
• Coordinate cross-functional stakeholders across product, sales, and marketing to align priorities and execute strategic initiatives
• Manage competing priorities and translate strategic objectives into actionable plans
• Define and track key product marketing metrics, including content utilization, sales engagement, pipeline impact, and win/loss insights
• Analyze performance data to assess effectiveness and continuously improve go-to-market execution
• Translate market insights and product capabilities into messaging that drives awareness, adoption, and revenue growth
• Bring audience, industry, and market insights into product development and commercialization
• Support product launches, enable client-facing teams, and develop strategies that accelerate pipeline and revenue

Senior Product Marketing Manager – Enterprise SaaS

• Own Iterable's overarching AI and Orchestration Innovation narrative
• Connect individual AI capabilities into a compelling point of view on AI-driven customer engagement
• Drive Tier 1 flagship launches that establish category leadership and earn analyst and press attention
• Translate technical AI concepts, models, agentic workflows, and data/orchestration architecture into customer value
• Craft narrative-driven messaging and positioning connecting AI and orchestration innovation to customer value
• Write Tier 1 launch messaging for flagship AI releases
• Review and direct launch content and campaigns to align with launch narratives
• Research AI market trends, competitive positioning, and customer needs
• Partner with product management to reflect market shifts and inform roadmap decisions
• Drive adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement
• Partner with customer marketing and customer success on reference stories and case studies
• Deliver market awareness, pipeline, revenue influence, AI capability adoption, executive recognition, and analyst recognition

Product Marketing jobs in Colorado

Product Marketing Manager, Campaign Experience – Activation

Associate Product Marketing Manager

Senior Product Marketing Manager, Solutions & Services

Senior Product Marketing Manager – Enterprise SaaS

Principal Product Marketing Manager – AI Innovation