Product Marketing

• Own positioning and messaging for Acumatica’s QuickBooks Graduates program
• Develop narratives explaining Acumatica’s value and differentiating its cloud ERP platform from QuickBooks and other SMB accounting and ERP tools
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
• Create thought leadership assets based on ideal customer profiles, industry insights, and market insights
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Review and elevate customer stories and videos with the customer advocacy team
• Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration
• Use performance data and analytics to guide strategy, evolve content, and evaluate campaign effectiveness
• Create video scripts, perform light video edits, and develop comparison, product overview, and point-and-click demo experiences
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement assets
• Support release planning and alignment on product positioning
• Support industry trade shows, partner and customer events, presentations, webinars, and thought leadership sessions
• Report directly to the VP of Product Marketing

Senior ERP Product Marketing Manager – QuickBooks Migration

• Own positioning and messaging for the QuickBooks Graduates program
• Develop content strategy helping small businesses transition from QuickBooks to cloud ERP
• Tailor messaging to construction, manufacturing, distribution, professional services, and related micro-verticals
• Create thought leadership assets grounded in customer profiles, industry insights, and market insights
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Review and elevate customer stories and videos with the customer advocacy team
• Collaborate with product, sales, marketing, partner, and industry teams on roadmaps, priorities, and capabilities
• Use performance data and analytics to guide strategy and evaluate campaign effectiveness
• Create video scripts, perform light video edits, and develop product overview and QuickBooks-comparison videos
• Build intuitive point-and-click demos for key workflows and scenarios
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other program assets
• Support release planning and alignment on product positioning
• Support trade shows, industry events, partner events, customer events, presentations, webinars, and thought leadership sessions
• Translate product functionality and benefits into value for small business buyers

Senior Product Marketing Manager, QuickBooks Migration

• Own positioning and messaging for Acumatica’s QuickBooks Graduates program
• Develop differentiated narratives showing why and when small businesses outgrow QuickBooks
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
• Create thought leadership assets and market-informed positioning
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Review and elevate customer stories and videos with the customer advocacy team
• Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities
• Use performance data and analytics to evaluate campaigns and refine content strategies
• Create video scripts, perform light video edits, and develop comparison/product overview videos and point-and-click demos
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other program assets
• Support release planning and alignment of internal and external teams
• Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions
• Report directly to the VP of Product Marketing

Senior Product Marketing Manager – QuickBooks Migration

• Own positioning and messaging for the QuickBooks Graduates program
• Develop narratives differentiating Acumatica’s cloud ERP platform from QuickBooks and other SMB accounting and ERP tools
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
• Create thought leadership assets using customer, industry, and market insights
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Partner with customer advocacy teams to elevate customer stories and videos
• Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration
• Use performance data and analytics to refine content and evaluate campaign effectiveness
• Create video scripts, perform light video edits, and develop comparison, overview, and product demonstration videos
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement assets
• Support release planning and align internal and external teams on positioning
• Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions
• Translate product functionality and benefits into value for small business buyers