Product Marketing

• Drive commercial growth by transforming Miratech’s offerings into market-relevant solutions that accelerate pipeline creation and revenue expansion
• Architect clear solution structures, including portfolios, bundles, and use cases
• Develop standardized naming, packaging, and pricing logic for offerings
• Own end-to-end go-to-market plans for new and existing solutions
• Define target segments, personas, and use cases to clarify positioning
• Create differentiated value propositions and translate technical services into business outcomes
• Build sales enablement tools such as decks, battlecards, and case studies
• Train sales teams on offerings and messaging
• Use market intelligence to inform offering development and lifecycle management
• Support scalable GTM foundations and measurable revenue impact
• Operate as a player-coach, balancing strategic vision with hands-on execution
• Perform other duties as may be required consistent with the purpose of this role

Director, Product Marketing

• Build and execute go-to-market collateral for Maite product launches in the Spanish market, including product emails, website updates, visuals, LinkedIn campaigns, webinars, in-product communications and ads
• Develop positioning and messaging based on Spanish clients’ perceived value, including website copy, testimonials, landing pages and brochures
• Develop and update sales enablement tools such as pitch decks, demo flows, objection handling materials and battlecards
• Co-run product training sessions for the Spanish sales team and close feedback loops on the commercial playbook
• Own Spanish legal-market intelligence, including competitors, personas and buying dynamics
• Create and maintain Spanish battlecards and personas and synthesize market signals into actionable product and sales insights
• Create articles, one-pagers, videos, emails and FAQs across channels
• Design, host and record webinars and product communications
• Drive Spanish user adoption and activation through targeted campaigns and in-app actions
• Define launch success frameworks, track performance, iterate and maximize impact
• Translate Maite.ai’s AI capabilities into clear, compelling messaging for the legal sector
• Serve as Maite.ai’s voice across the website, webinars and user inboxes and link Product, Growth, Sales and Support during launches

Product Marketing Manager

• Manage ABB’s Critical Power portfolio, focusing on large commercial and industrial segments
• Support segments and stakeholders in Data Centers, Renewables, Railway, and other applications
• Implement product marketing strategies with the Energy Distribution Product Marketing team
• Conduct market, target-audience, trend, and competitiveness research through regular customer visits with sales
• Develop and execute marketing strategies to increase product awareness and sales
• Define and communicate product value propositions
• Oversee progress toward order demand targets and define and implement sales and promotion plans
• Analyze sales data and market feedback to evaluate product performance and adjust marketing strategies
• Provide sales teams with product knowledge, tools, training, and materials
• Support product price positioning through price variation analysis

Product Marketing Specialist – Critical Power, Applications

• Collaborate with senior specialty leadership to align priorities, projects, and plans within the specialty
• Influence specialty business strategy and direction
• Align mid-term marketing strategy and annual marketing plans with business goals and brand strategy
• Develop global go-to-market strategy with product management, sales, and global functions
• Develop value propositions, claims, and messaging aligned with brand guidelines
• Ensure successful execution of global and regional product launches
• Use customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials for advertising and promotions compliance
• Engage customers and subject matter experts to understand markets and customer needs
• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing and specialty processes, systems, and operational plans
• Independently investigate root causes of unique and difficult issues
• Manage large, complex marketing initiatives involving cross-functional teams
• Foster and maintain a respectful and supportive workplace culture

Global Product Marketing Manager – Aortic

• Support product launches, refreshes, and repricing
• Control, track, and monitor Premium Cardmembers’ responses to campaigns and events
• Manage event capacity and attendee lists
• Make outbound calls to confirm event attendance and obtain satisfaction feedback when needed
• Manage event waiting lists and make outbound calls when needed
• Support the organization of events for Premium Cardmembers
• Maintain web and app content across channels for Consumer and SBS Products
• Collaborate and align with Customer Service and Travel & Lifestyle teams to coordinate campaigns and events
• Support Dining programs for Cardmembers
• Support team projects as required
• Maintain updated product benchmarks and analyze competitors
• Control Marketing materials stock
• Support Product Marketing Team activities involving Amex Experiences App content, campaigns, events, and projects

Product Marketing jobs in Spain

Director, Product Marketing

Product Marketing Manager

Product Marketing Specialist – Critical Power, Applications

Global Product Marketing Manager – Aortic

Product & Marketing Intern