SEO Marketing

• Design and build search capabilities for the OMS+ platform
• Design index mappings, analyzers, and sharding strategies for large, high-cardinality enterprise catalogs
• Build and maintain indexing pipelines synchronized with SAP source systems, including full reindex and incremental update paths
• Design and tune queries, including query DSL, scoring and boosting, synonyms, stemming, fuzzy and typo tolerance, faceting, and aggregations
• Contribute to relevance measurement and prove improvements in search quality
• Profile customer catalogs and tune index and query design for customer environments
• Work with implementation and solution engineering teams on customer-specific relevance requirements
• Diagnose and resolve search performance problems involving expensive queries, mappings, analyzers, sharding, and data modeling
• Implement vector and hybrid search alongside lexical search where semantic matching improves results
• Specify platform needs including cluster sizing, configuration, index lifecycle policies, snapshots, and upgrades
• Build documented search APIs for the TypeScript product stack
• Define search health and quality signals surfaced by the platform
• Collaborate with product management on roadmap search priorities and solution engineering on multi-tenant considerations
• Document search architecture and relevance decisions
• Review teammates' search-related work and raise standards for query design and relevance rigor

Senior Search Engineer – OpenSearch

• Serve as a subject matter expert in SEO and organic search
• Develop and manage a portfolio of 4–6 SEO accounts
• Build client relationships and manage projects and deliverables
• Drive and execute strategy, innovation, and performance for multiple client SEO strategies
• Lead recurring status and reporting calls as the primary SEO point of contact
• Communicate complex SEO strategies and execution details to clients in a digestible, jargon-free manner
• Act as a trusted advisor and consultant to clients
• Translate channel strategy into time-bound tactical roadmaps
• Build and maintain content systems including topic clusters, pillar pages, internal links, and supporting schema
• Prioritize performance-based initiatives and drive authoritative content at scale
• Research emerging trends in search and AI technologies
• Review performance data, identify trends, measure initiative impact, and develop actionable strategies
• Collaborate with measurement, paid media, and creative teams

SEO Manager

• Monitor and improve crawlability, indexation, rendering, site performance, structured data, internal linking, and international SEO
• Diagnose complex technical issues and prioritize recommendations based on impact, effort, risk, dependencies, and business goals
• Implement changes in the CMS
• Partner with Web Engineering on technical SEO requirements, acceptance criteria, and release QA
• Lead technical SEO workstreams for migrations and major site changes, including redirect planning, launch monitoring, and post-launch remediation
• Maintain taxonomy, structured-content, internal-linking, and data-quality systems supporting scalable content discovery
• Build monitoring, dashboards, alerts, and repeatable processes using crawl, search, analytics, log, and CMS data
• Use AI, scripts, APIs, and automation to scale technical analysis, quality assurance, and repeatable fixes with human oversight
• Partner cross-functionally while reporting to the Senior Manager, SEO and GEO

Senior Technical SEO Analyst

• Develop and execute SEO roadmaps aligned with client business goals, audiences and growth opportunities
• Serve as the primary SEO expert for WTA, presenting strategies, results and recommendations to clients and internal teams
• Lead technical SEO audits and ongoing monitoring of crawling, indexing, site architecture, internal linking, redirects, canonicalization, Core Web Vitals and page speed
• Create prioritized recommendations for web and development teams, validate implementation and measure impact
• Support website redesigns, migrations and launches
• Identify opportunities for structured data and schema markup
• Conduct keyword, topic, search intent and competitive research to uncover content gaps
• Develop content briefs and guide improvements to titles, metadata, headings, copy and page structure
• Develop local SEO strategies covering Google Business Profiles, listings, reviews, location pages, local content and structured data
• Monitor Google AI Overviews, AI Mode, ChatGPT, Gemini and other discovery platforms, translating changes into recommendations
• Evaluate content structure, authority, entity signals and other opportunities to improve search-engine and AI-system visibility
• Establish KPIs and competitive benchmarks using Google Search Console, GA4 and SEO platforms
• Explain performance results, business implications and next steps
• Collaborate with Paid Search, Media, Strategy, Creative, Analytics, Account Service and Web teams
• Manage priorities across clients while strengthening SEO processes, documentation, QA standards and best practices
• Contribute to new-business pitches, scopes, estimates, case studies and WTA’s point of view on search
• Recommend tools and resources, share learnings and mentor junior team members
• Build a scalable organic search practice and help clients navigate traditional search and emerging discovery channels

Media Supervisor, SEO

• Lead and grow the AEO & SEO team, including hiring, coaching, accountability, leadership development, capacity planning, and succession
• Own the department’s P&L, headcount, KPIs, annual budget contribution, staffing, scope, margins, and growth through expansion and new services
• Meet proactively and regularly with clients to understand challenges, opportunities, sentiment, and opportunities for additional work
• Generate qualified leads, introductions, and closed deals through industry relationships, LinkedIn, events, and collaboration with Sales
• Partner with Leadership and Sales to package and price AEO & SEO offerings
• Own the AEO & SEO point of view, measurement philosophy, playbooks, and methodology direction
• Lead AI integration by setting standards and building tools, workflows, and agents that automate tedious work
• Define and enforce excellence standards for research, strategy, reporting, and deliverable quality assurance
• Own client health across the portfolio in partnership with Account Management and Digital PR and Editorial leaders
• Report to the Chief Client Officer and collaborate with Directors, Account Management, founders, and Sales

Director of AEO, SEO

• Execute and manage end-to-end organic campaigns spanning SEO, AEO, and content initiatives, emphasizing local and multi-location programs
• Conduct keyword research and analysis to inform SEO and AEO strategies
• Implement on-page and off-page optimization to improve rankings, local pack visibility, and answer engine visibility
• Monitor and analyze website performance and provide continuous-improvement insights
• Analyze competitors’ SEO, AEO, and local search strategies at the market level and recommend adjustments
• Conduct successful end-to-end SWMs
• Own Google Business Profile strategy and optimization across client locations, including categories, attributes, services, products, posts, photos, and Q&A
• Manage location data accuracy and NAP consistency across citations, directories, data aggregators, and listing management platforms
• Develop and optimize location pages and store locators with scalable local schema markup and internal linking structures
• Build review strategies, monitor review volume, rating, and sentiment, and recommend response and generation practices
• Diagnose and resolve local listing issues, ownership conflicts, and location openings, closures, and moves
• Monitor client-location visibility in AI Overviews, answer engines, and LLM-driven local recommendations
• Recommend content, profile, and structured-data improvements for AI-driven local search
• Use and experiment with AI tools to improve execution across large location portfolios and contribute to team playbooks and templates
• Evaluate content and location page performance and identify high-performing pieces, markets, and improvement areas
• Analyze engagement metrics and provide optimization recommendations for search engines, answer engines, and local user experience
• Generate reports using analytics tools, GBP insights, local rank tracking, calls, direction requests, and location-level conversions
• Roll up location-level data into market and portfolio views showing where to invest next
• Present findings and actionable recommendations to internal teams and clients
• Frame insights around client goals such as foot traffic, appointments, and revenue impact
• Lead portions of client strategy conversations and coordinate with location managers, operations, and franchise or regional teams
• Communicate campaign strategies, performance updates, and recommendations; address client feedback and ensure satisfaction
• Collaborate across departments to integrate organic and local insights into broader marketing strategies
• Serve as the team resource for local SEO questions and emerging local search changes
• Identify process improvements and implement best practices within the organic search function
• Uphold and promote the agency’s core values and inclusive workplace culture

Senior Analyst, Organic Search – Local SEO Focus

• Execute and manage end-to-end organic campaigns covering SEO, AEO, and content initiatives
• Conduct keyword research and analysis to inform SEO and AEO strategies
• Implement on-page and off-page optimization to improve rankings and answer engine visibility
• Monitor and analyze website performance and identify opportunities for continuous improvement
• Analyze competitors’ SEO and AEO strategies and recommend adjustments based on industry trends
• Conduct successful end-to-end SWMs
• Use AI tools to improve execution speed and analytical depth
• Experiment with new AI tools and techniques and share learnings through team playbooks and templates
• Evaluate content performance and identify top-performing content and improvement areas
• Analyze engagement metrics and recommend content optimization for search engines, answer engines, and user experience
• Generate organic campaign performance reports and provide actionable recommendations
• Present findings to internal teams and clients
• Advise clients by connecting insights to business goals, revenue impact, and strategic next steps
• Lead portions of client strategy conversations
• Communicate campaign strategies and performance updates
• Address client feedback and ensure client satisfaction
• Collaborate with other departments and contribute analytical expertise to cross-channel initiatives
• Identify process improvements and implement best practices within the organic search function
• Uphold and promote the agency’s core values

Senior Analyst, Organic Search

• Turn MaintainX's SEO and GEO strategy into shipped work
• Run content refreshes and gap pieces from brief through QA to publication
• Help priority pages recover and maintain rankings and AI citations
• Review backlink and offsite citation prospects for quality
• Support technical SEO and keyword research
• Flag SEO issues and opportunities before they cost traffic
• Serve as day-to-day contact for web, design, content and product teams and outside vendors
• Turn requests into clear next steps and follow through until work ships
• Design and run experiments with the Senior SEO/GEO Specialist to improve visibility in LLMs
• Document experiment findings
• Explain the value of SEO changes to non-SEO partners
• Progress toward owning core project execution, handling ad hoc requests independently and proposing experiments

Associate GEO, SEO Specialist

• Lead strategy and communications for SEO accounts
• Manage and collaborate on all work performed by SEO Specialists for the assigned book of business
• Take on special projects with SEO leadership, including process improvement, SEO product pilots, and strategic research
• Mentor and occasionally train non-Senior SEO Consultants on company processes, SEO best practices, and day-to-day questions
• Drive innovation in SEO services by sharing ideas, tracking industry changes, and testing and documenting strategy experiments
• Lead client communications and campaign strategy
• Perform quality control for campaign tasks, including optimizations, link building, review responses, blog posts, social media posts, reports, and client deliverables
• Work with SEO Specialists on account communications, optimizations, link building, review responses, blog posts, social media posts, reports, and client deliverables
• Run strategy and reporting calls for SEO clients and provide impactful campaign suggestions

Senior SEO Consultant

• Develop onsite, offsite, content, technical SEO, and answer engine optimization strategies
• Develop and own clients' Answer Engine Optimization (AEO/GEO/LLMO) strategies
• Conduct technical, content, keyword, schema/structured data, and entity SEO/AEO audits
• Optimize site speed, hosting, HTML, images, and minification
• Improve internal linking, page structure, URL structure, and external linking
• Structure content for AI extraction using answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
• Implement Schema.org structured data, including FAQPage and other markup supporting AI retrieval and citation
• Build semantic relevance and consistent entity signals for brand trust
• Monitor AI visibility, brand citations, mentions, and share of answers across major answer engines
• Use WordPress, Semrush, Ahrefs, GA4, Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms
• Represent Bullseye as an SEO and AEO expert during client meetings
• Provide monthly and quarterly SEO client reporting, including AI visibility and citation metrics
• Train coworkers on SEO and AEO
• Present SEO and AEO strategies directly to clients and translate complex search concepts into clear recommendations
• Perform other duties as assigned