Social Media Manager

• Own the full content, social media, and SEO function for Stranger Soccer UAE
• Take over and expand the existing Instagram, video editing, and community management operation to TikTok, Google SEO, and blog content
• Edit and produce Reels, TikToks, Stories, match highlights, and promotional content using CapCut Pro, Descript, or equivalent
• Create game announcements, event promotions, sponsor content, and player-focused graphics using Canva Pro and AI-assisted tools
• Write captions, community messages, event descriptions, and marketing copy in a consistent brand voice
• Coordinate with the UAE-based videographer through weekly shot briefs, raw-footage reviews, feedback, and quality assurance
• Manage Stranger Soccer UAE’s Instagram feed, Reels, Stories, and Highlights
• Build TikTok presence with native trend-driven content and a minimum of 4–5 posts per week
• Maintain Facebook presence and cross-post where relevant
• Manage weekly and monthly content calendars aligned with games and marketing activations
• Respond to direct messages, comments, and player queries
• Produce monthly social media performance reports covering follower growth, engagement rate, reach, saves, and content-driven bookings
• Own organic search performance for high-intent UAE football keywords
• Conduct keyword research and strategy using Ahrefs, SEMrush, and Google Search Console
• Optimise website pages, including titles, meta descriptions, headings, internal linking, and schema markup
• Produce 2–4 SEO-optimised blog articles monthly, each 800–1,500 words
• Manage and optimise Google Business Profile, post weekly updates, generate reviews, and respond to Q&A
• Identify backlink-building partnerships and outreach opportunities
• Produce monthly SEO reports tracking keyword rankings, organic traffic, and top-performing content
• Plan monthly and weekly content around game schedules, campaigns, and community events
• Execute campaigns for Ramadan football, National Day, Dubai Fitness Challenge 30x30, holiday activations, new venue launches, and pass launches
• Monitor competitors across social media and SEO
• Identify player stories and produce content around community milestones and journeys
• Meet success targets for onboarding, content calendars, TikTok and Instagram growth, SEO blog publishing, keyword rankings, traffic, and bookings

Content Social Media, SEO Operator

• Monitor comments, replies, and direct messages daily across Instagram, Facebook, and other social channels
• Identify buying intent and distinguish purchase interest, order problems, and casual conversation
• Move prospects from public comments into private DMs
• Qualify leads by determining needs, blockers, and location
• Close sales in DMs and send invoices or secure payment links
• Hand qualified leads to assigned salespeople with complete context
• Follow up on open conversations to prevent warm leads from going cold
• Log all activity in Richpanel helpdesk
• Report recurring blockers, high-performing posts and ads, and purchase-stopping questions to marketing, product, and CX

Social Media Sales Representative

• Own the full content, social media, and SEO function for Stranger Soccer UAE
• Produce short-form videos including Reels, TikToks, Stories, match highlights, and promotional content
• Create game announcements, event promotions, sponsor content, and player-focused graphics
• Write captions, community messages, event descriptions, and marketing copy
• Coordinate with the UAE-based videographer through shot briefs, footage review, and quality feedback
• Manage Instagram, TikTok, and Facebook presence
• Build TikTok presence with native, trend-driven content and a minimum of 4–5 posts per week
• Manage weekly and monthly content calendars aligned with games and marketing activations
• Respond to DMs, comments, and player queries
• Produce monthly social media performance reports
• Own organic search performance for high-intent UAE football keywords
• Conduct keyword research and SEO strategy using Ahrefs, SEMrush, and Google Search Console
• Optimise website pages through titles, meta descriptions, headings, internal linking, and schema markup
• Produce 2–4 SEO-optimised blog articles per month, each 800–1,500 words
• Manage and optimise Google Business Profile, publish weekly updates, generate reviews, and respond to Q&A
• Identify backlink-building partnerships and outreach opportunities
• Produce monthly SEO reports tracking keyword rankings, organic traffic, and top-performing content
• Plan and execute campaigns around community events, holidays, venue launches, and product launches
• Monitor competitors across social media and SEO
• Identify and develop player stories
• Achieve defined Month 1, Month 3, and Month 6 content, social growth, and SEO targets

Content Social Media & SEO Operator

• Manage the day-to-day social media presence of two established tabletop gaming brands
• Organize, schedule, and publish approved content across TikTok, Facebook, Instagram, YouTube, and other relevant platforms
• Monitor and respond to comments, direct messages, mentions, and community discussions
• Build positive relationships with followers and encourage meaningful conversations
• Ensure captions, responses, and communications remain consistent with each brand’s voice, tone, and identity
• Collaborate with the internal team to gather content, product information, campaign materials, and publishing assets
• Track audience feedback, recurring questions, relevant conversations, and emerging tabletop gaming trends
• Monitor key social media and engagement metrics and share regular performance updates
• Attend a weekly meeting to discuss priorities, upcoming content, community feedback, and brand updates

• Edit and repurpose short-form videos for Instagram and other social media platforms
• Prepare captions, graphics, and supporting content
• Transform existing content into polished, engaging, platform-ready posts
• Ensure content follows the client’s brand, tone, and communication style
• Research relevant trends, topics, hashtags, and content ideas
• Organize content assets for easy access and future use
• Manage the client’s social media accounts and daily content activities
• Schedule and publish posts, Reels, stories, and other social media content
• Maintain a consistent content calendar and posting schedule
• Monitor comments, messages, and basic audience engagement
• Keep social media profiles organized, updated, and aligned with the client’s brand
• Track basic content performance and provide updates or recommendations
• Support content ideas based on the client’s goals and audience
• Assist with content optimization for search and audience engagement
• Identify opportunities to improve social media presence and content performance
• Assist with Generative Engine Optimization initiatives
• Support content visibility across AI-powered search and answer platforms using provided GEO training and AI-assisted workflows
• Provide occasional client outreach and follow-up support
• Prepare messages, track responses, and maintain timely follow-ups as needed
• Collaborate regularly with the client and OptiNizers team

• Identify, vet, and contact UK-based influencers aligned with the brand’s target audience
• Build and manage influencer relationships, negotiate partnerships, and coordinate campaigns
• Track influencer performance and optimise partnerships based on engagement and ROI
• Develop gifting, affiliate, and partnership initiatives to increase brand visibility and sales
• Manage and grow GoGlean’s presence across Instagram, TikTok, and Facebook
• Plan and schedule content for product launches, promotions, and seasonal campaigns
• Monitor trends and adapt content strategies
• Edit and repurpose influencer-generated and in-house content into short-form videos, reels, ads, and promotional creatives
• Create platform-optimised assets from existing product videos and imagery
• Maintain consistent brand tone, visual identity, and messaging
• Support setup, testing, and optimisation of paid social campaigns, primarily on Meta
• Collaborate with the marketing team on ad creatives and variations
• Monitor ad performance metrics and contribute to data-driven improvements
• Track engagement, reach, conversions, and ROI KPIs
• Provide regular reports and insights to improve strategy and campaign performance
• Stay current with platform algorithms and industry best practices
• Work Monday–Friday, 9AM–5PM BST, 40 hours per week, with four hours overlapping during onboarding
• Work for a UK-based manufacturer of premium hard-surface cleaning and treatment solutions for home and garden

Growth Social Media Manager – TikTok, Meta, Instagram

• Create content aligned with current trends and industry best practices
• Manage content calendars to ensure posts go out consistently and on time
• Collaborate with leadership to align content with brand messages and marketing goals
• Set up and manage website domains, business emails, text messaging, and Google profiles
• Maintain marketing automations and workflows
• Edit videos with cuts, transitions, audio overlays, cinematic inserts, and other brand-aligned edits
• Create short-form reels for Instagram and TikTok
• Assist with editing long-form podcast and YouTube videos
• Create eye-catching thumbnails
• Send connection requests and manage social media comments, messages, mentions, and audience engagement
• Maintain and segment the contact database and email lists
• Manage customized CRM workflows and track leads in real time
• Automate follow-ups and sync CRM tools
• Monitor KPIs and refine campaigns, workflows, and funnels for measurable ROI
• Generate reports and analytics on content, email, and campaign performance
• Monitor paid media metrics including CPM, CPL, leads generated, and CPA
• Monitor pipelines and opportunities and move leads through stages
• Achieve 100% on-time content publication
• Minimize response time to audience engagements and inquiries
• Increase social media engagement, audience growth, and lead generation
• Provide consistent and accurate marketing performance reporting

Social Media Manager, Content

• Edit still images and prepare them for publication across approved social media platforms
• Manage the video workflow from start to finish, including downloading and organizing raw files from Google Drive and importing them into editing software
• Turn raw footage into polished short-form and long-form videos with clean cuts, audio adjustments, captions, branded graphics, and informational graphics or callouts
• Publish finished videos to the designated YouTube channel with approved titles, descriptions, thumbnails, chapters, end screens, audience settings, and schedules
• Create professional video thumbnails matching the approved brand kit
• Format, schedule, and publish approved social content across channels
• Prepare and execute Mailchimp campaigns using approved content, templates, and messaging
• Track content status and review work for spelling, formatting, brand consistency, and technical quality before publication

Social Media and Video Marketing Virtual Assistant

• Edit a growing library of short-form content for Instagram Reels, TikTok, and other social platforms
• Turn footage filmed with accredited and verified psychologists into high-quality, creative, engaging content at scale and at a fast rate
• Cut and edit each filming pack into short- and long-form content over approximately 2/3 days
• Use creative editing techniques including hooks, pacing changes, pattern interrupts, kinetic typography, captions, B-roll, sound effects, music beds, transitions, visual effects, colour grading, and CTAs
• Optimise exports for Instagram Reels, TikTok, and other short-form platforms
• Complete an editing task for one psychologist if shortlisted

Social Media Editor – Reels, Podcasts

• Manage and execute social content across Instagram and LinkedIn
• Support social content for the brand, with opportunities to assist with personal brand content
• Develop content ideas based on the brand's aesthetic, audience, products, and goals
• Write engaging captions and social copy
• Create, edit, and prepare visual content for social platforms
• Maintain a consistent brand voice and visual identity
• Review content performance and identify which posts, formats, and topics are performing well
• Use analytics to recommend future content
• Research trends, competitors, and relevant brands for content inspiration
• Manage a content calendar and posting schedule independently
• Use AI and creative tools effectively to streamline content creation
• Collaborate with the founder and broader team with minimal oversight